Democracy and Best Form

1. Democracy represents the views and notions of all the citizens of the country, whether majorities or minorities.2. It helps in solving conflicts and quarrels in a better way.3. It provides a dignity to the people.4. It helps in realising one's mistakes and improving upon them.5. There is no other form of government or an lternative better than a democracy. Yes democracy is the best form of government.Democracy is the best form of government simply because no other form of government is known to work well. Democracy may have it's flaws but all in all it works very fluidly. Socialism, for example, does not even come close to the best form of government. One can easily see this in Greece's current state. Democracy has never led to complete government disorder like one can see Socialism does. DEMOCRACY is the best form of govt.Yes democracy is the best form of govt. It grants us many things. 1.Right to speech. 2.Right to information. 3.Right to vote and etc.It represents each and ever y citizen equally whether you are poor or you are rich. In a monarchy or dictatorship no one can say or present their point of view. They have to follow what a single man says but in democracy we have been granted by RIGHT TO SPEECH. Democracy is the best form of governmentAs democracy means rule of people †¦ That is of the people for the people and by the people. Democracy is a form of government in which all eligible citizens participate equally—either directly or through elected representatives. 1. Democracy represents the views and notions of all the citizens of the country, whether majorities or minorities. 2. It helps in solving conflicts and quarrels in a better way. 3. It provides a dignity to the people.4. It helps in realising one's mistakes and improving upon them. 5. There is no other form of government or an alternative better than a democracy. democracy is the best form of governmentDemocratic states nearly always have freer people than autocratic states. T hey obviously have the right to vote for their government so by extension deciding the policy of their nation and what their nation should be like. They have more freedom of speech and expression than in autocracies. In particular they are free to criticize their own government. Democracy is the best form of governmentAs democracy means rule of people †¦ That is of the people for the people and by the people. Democracy is a form of government in which all eligible citizens participate equally—either directly or through elected representatives. Democracy is the best form of government simply because no other form of government is known to work well. Democracy may have its flaws but all in all it works very fluidly. Some plus points of having a democratic form of government:- 1. Freedom2. Democracy represents the views and notions of all the citizens of the country, whether majorities or minorities. 3. It helps in solving conflicts and quarrels in a better way. 4. It provi des a dignity to the people.5. Democracy allows various people to rule the country through the representatives. 6. It also allows people to express themselves clearly and freely. 7. It Respects & promotes Human Rights 8. In this form of government all people are equal before the law. 9. Democracy is the only form of government where the people can voice their opinion. 10. In my view there is no other alternative form of government better than a democracy.Freedom for peopleDemocracy allows various people to rule the country through the representatives . It allows people to express themselves clearly and freely. People and media criticize the ruling party without any censorship unlike autocracy where there is a limit on people's power of speech. People have the right to protest,celebrate and freely express themselves .I am currently doing a debate on this topic, and I do agree with this question because a democratic government represents the people. It gives the people an equal say by voting for different properties of the nation/state in which they live. No other form of government has been proven better. Democracy represents allWell, we all know the best form of government where every group gets it equal representation and equal chance of winning is democracy. Every citizen has the right to vote on their own. It gives complete freedom of expressing one's feeling on who would they want to be governed by. In the end nobody wants to be enslaved.In the end everyone wants to have control over their own life. As long as people aren't robots, they will crave democracy and freedom, as they should. It is also true the Democracies tend to do better because some of the people in it will seek to advance themselves and that will lead to innovation and growth. You don't get the same effect with other countries where thinking for yourself is sometimes punishable by death. Fundamental characteristics of democracySeparation of powers: The legislative, executive and the judicia ry operate independently without any interference of one of the others Rule of law: Every one is equal in the eye of the law.As I would not be a slave, so I would not be a master. This expresses my idea of democracy. Freedom and liberty in Democratic form of Government Democracy is the only form of government where the people can voice their opinions, whereas in other forms of government such as Monarchy, the law making is rested in the hands of the king who is considered most superior.In democracy we have the freedom to reside in any town or village of the country, have the freedom to select occupation of choice, raise voices, organize protests and rallies, etc. Thus Democracy is the best form of government and can be applied to all the spheres of life. Yes democracy is bestDemocracy is a form of govt. in which all eligible citizens have an equal say in decisions that effect their lives. Democracy allows eligible citizens to participate equally either directly or through elected representatives in the proposal, development, and creation of laws.Democracy by definition is a political system in which supreme power lies in a body of citizens who can elect people to represent them. Yes it is the best form of governmentAs democracy means rule of people †¦ That is of the people for the people and by the people. Democracy is a form of government in which all eligible citizens have an equal say in the decisions that affect their lives. Democracy allows eligible citizens to participate equally—either directly or through elected representatives—in the proposal, development, and creation of laws. It encompasses social, economic and cultural conditions that enable the free and equal practice of political self-determination.Yes it is Democracy is the best form of government because it is for the people by the people with the people. In this form of government people elect their own representatives through voting or elections. In this government if people are not happy with the government they can remove it from power by not voting them in the next elections.Support people's rights In a democratic country a person is respective. In a democratic country like India, our govt. Has provided fundamental rights. But in a non- democratic country no basic rules are provided. We can move freely in our country or a person can express his or her opinion. We can change our govt when it doesn't work.Support people rights In a democratic country a person is respective. In a democratic country like India, our govt. has provided fundamental rights. But in a non-democratic country no basic rules are provided. We can move freely in our country or a person can express his or her opinion. We can change our govt when it doesn't work.Yes it is I am currently doing a debate on this topic, and I do agree with this question because a democratic government represents the people. It gives the people and equal say by voting for different properties of the nation/state in which they live. No other form of government has been proven better and its gives freedom to the people but with boundaries. So therefore, democracy is the best form of government! Represents the peopleThe biggest virtue of Democracy is that it is government by the people for the people. The government represents the views of the people who elect them and can throw them out if the government does things that the people do not like. Unlike other forms of government democracy is about the little man, everyone rather than the elite that are often disconnected from how everyone else lives their lives. i think democracy is niceYes I feel that it is because it allows us the freedom to choose. The majority of our country is allowed to choose what they feel is best for them. It is not just one person deciding what they think is best for everyone else. Democracy will always win out over other forms of government.Yes democracy is the best form of government. Democracy is the best form of government simply because no other form of government is known to work well. Democracy may have it's flaws but all in all it works very fluidly. Socialism, for example, does not even come close to the best form of government. One can easily see this in Greece's c urrent state. Democracy has never led to complete government disorder like one can see Socialism does.Best Option overall If we can't elect who we want the what kind of world are we. I now sometimes democracies can be corrupt but so can monarchies. If the people do not like their king then you have to fight a war to kick him out of power. So democracy is best Democracy represents unity1. Democracy shows to the citizens that the government cares about them and their opinons.2. The citizen's voices and opinions can be heard3. It gives us the right to vote and the right of knowledge4. It promotes equality to the rich AND poor5. It gives other's the chance to become president or prime minister, or such. In a monarchy, it is simply passed down through generations to come. Oh yes alwaysYes it is The very clichà ©d definition of a democracy- it is of the people for the people and by the people. This means that it functions not only for the people but also for their benefits as the people are the rulers and they can understand each others necessities. Also in the other forms of government whether it be anarchy or monarchy, people are coerced with laws and rules they may not want to follow but just have to bare with it which created anger and disharmony for instance in the case of Syria rebellion. There is also no constitution which guarantees the people certain human rights and they cannot even use it as a living document. Thus it is somewhat not a good form of government. However in democracy one can voice out their own opinions and views as it guarantees freedom of speech, action an the list goes on . Thus democracy is the best form of governmentYes I do It's really fair, and in that way, your voices are heard!!!!) Everybody in countries like America and Australia are happy, because there is a democracy, and they get a vote.Also, the votes of the minority are counted too, and people are free to do anything. Other forms of government aren't that productive, while de mocracy is. I have no headingDemocracy is the best form of government. People want freedom, and with  democracy, that’s what they’ll get. This government respects people and their rights. It also promotes them. It is based off of the discussions and opinions of the people. It is important that the people can control the government. An autocratic government could create laws that have nothing to do with the current situation that the country is in and the citizens wouldn’t be able to do anything about it.Yes it isThe best form of the government because it is according to the nature of the man.A man wants to be free and want to express his thoughts what democracy provides.Unlike monarchy or anarchy system which are against the nature of a man and according to that systems a man become just like a slave who have to follow the orders of the KING or QUEEN.One of the Best Democracy can be called the best form but still it is far better than the other forms of the government. Every one has the right to express himself, people have right of freedom in various sense. Anyone would like to be free and this is what provided by the democracy. Democracy is the bestIn some places, people believe that is not the best. However it is the best because the government cannot do whatever, they still have to follow some laws, and almost everything is voted on. Whenever a vote is taken it is won by majority rules, so the public has a say in everything that goes on with the government. Obviously it isWith a Democracy we can elect people who have similar views as us instead of trusting a king or queen. Yes their are flaws in Democracy but no government is perfect. At least with democracy we have a way to express our thoughts by peaceful protests because, in other countries its against the law to protest.Yes, best form Democracy as defined, is Govt of the People For the P eople By the People. So it's for the people who are given all the rights to choose their leaders, enjoy freedoms as of Expression, Religion, Movement, holding their leaders accountable for the decisions they make on their behalf in governance etc. It's simply the best form of govt because in monarchy and other types of govt the citizenry don't enjoy such privileges.Best form of government Nowadays, there is no ideology with any political party. A majority of the political leaders in our country have become corrupt and selfish. They never care the fact that they are the representatives of the public and they have some duties towards them. Once elected, they forget their promises, which they make at the time of election. Yes it isBecause we get the right to choose the government of our own choice we can do everything . A democratic country is a well developed

Facquier Gas Company Essay

The case study link is provided below for the Case Study 2 Facquier Gas Company. Read and study the case and complete the questions at the end of the study. Use the case study outline below to assist you with your analysis. Questions should be answered using case study format. Ensure that you adequately explain the problem, describe alternative solutions and justify your recommendation. This exercise should be able to be completed in approximately 3-6 doubled space pages. Attached completed Case Study #2 as a MS Word document in the assignment area of the classroom – Mr. Murphy, the manager of supply management is responsible for procurement for Fauquier Gas Company. Mr. Murphy specializes in the procurement of materials used in gas distribution such as pipe, meters, fittings, furniture systems and forms, stores management, and materials forecasting and control. A situation has occurred when it has come to the attention of Mr. Murphy that he has understood that Clive Byers, the construction project manager is working on adding an extra 3  ½ miles of new gas lines for the Fauquier Gas Company. Mr Murphy has a few concerns about the procedures and the pipe specification. Mr. Murphy is asking a â€Å"purchase request† from Byers to be sent in good time as the lead time can slow the project down, thus wasting money and time. This requires getting quotations, contacting suppliers and delivery times and it looks like Byers schedule does not give Mr. Murphy enough time to ensure the procedures are carried out correctly. The process also involved ensuring that the purchase request is approved by two units, the design engineer Pat Wilson for approval and the pipe specification Sam Law. Mr.  Murphy contacted Pat Wilson regarding the pipe specification of the standard wall thickness of â€Å"3/4 inches and 37 feet long had changed to 3/8 inches and 40 feet plus or minus 5 feet.† (Hood, J.) Murphy was concerned when Wilson stated that the project would be â€Å"governed by less stringent specifications if the wall thickness was 3/4 inches† and also that Wilson did not get the specifications for the wrappers to be applied to the pipe and stated that â€Å"Fauquier had used two types of wrappers—coal tar and pry-tech.† (Hood.) Murphy is the manager of supply management is responsible for procurement for Fauquier Gas Company and has every right to question Clive Byers actions. Mr. Murphy has identified that there is a problem with the pipe specifications, as â€Å"specifications and standardization play important roles in the search for the right quality and the right value.† (Burt.2009) Murphy is concerned that this deviation in in size and length of the gas pipe could potentially cause conflicts in â€Å"engineering, manufacturing, marketing, and supply management.† (Burt.2009) I can identify that there is a problem with communication, lack or procedures and Byers seems to working on his own instead of being part of a cross functional team. The process of building pipe lines requires several teams to approve piping specifications and design, Byers seems to be misunderstanding of the company’s procedures and standards and is not meeting the standard piping specifications and is lowering the standards of Fauquier by taking less stringent specifications for the new piping. The wall thickness is an issue and the length of pipe might cause problems in construction and Murphy’s role as a supply manager is important that all materials meet the â€Å"specifications and standards set by the company, they must be â€Å"functional, precise and complete.† (Burt.2009) If the pipe is substandard and an accident occurs, life and property could be at risk, this would definitely cause a dispute between â€Å"the purchaser and the supplier.† Mr Murphy would have have gone through the correct procurement procedures to seek a supplier and settle a contract. Mr Murphy’s job is to make sure the buying policies and practise I would recommend that Murphy contact Mr. Charlie Buck, the design superintendent of Fauquier in a timely manner to make sure that the change of specifications is acceptable and or to make the management aware that the piping standard is being reduced. Mr Buck needs to improve the communication and team work, this  could be sorted by more meetings regarding procedures or training. There is a time management issue by Clive Byers, as he clearly doesn’t understand that purchase request may have lengthy lead time which could potentially slow down the business processes. This needs to be addressed by upper management to make sure that Byers submits the purchase request in a timely manner, as he is now potential adding weeks to the project. I would recommend that Mr. Buck rejects the change of change of specifications, a management meeting would then be required to ensure that all upper / middle management understand that specifications and requesting a purchase order in a timely manner is essential to the success of Fauquier. Failing to comply with the piping specifications could cost the company millions of dollars in down time and could cause a potential danger and health hazard with a gas leak. The reputation of the company is at risk and Mr Murphy concerns are eligible to raise as a deviation from standard business practise.

Chanakya On Military Mobilization History Essay

Chanakya On Military Mobilization History Essay Ancient India produced many philosophers and strategists, whose works contribute immensely to understand the great civilization and its religions even today. Of all the great thinkers and strategists who left their mark in Indian history, Chanakya is perhaps the most important, because it was his strategy that led to the realization of the idea of a unified India. It was his student Chandra Gupta Maurya who followed his strategy to unify India in 321 BC. Unlike many other contemporary Indian thinkers who focused on religion and thought of heavenly realms, Chanakya had his feet firmly planted on the ground and thought about the ways to make a country rich and powerful. His book on statecraft, Arthashastra, is one of the first books by any Indian author to highlight the importance of the military in the smooth functioning of the state. In other words, he was a realist who understood the power a strong standing military in sending out a clear signal to other countries and its contribut ion to bolstering national pride. It was his emphasis on military, diplomacy and covert operations and his ruthless practicality that earned him his nickname, Kautilya, the shrewd one who employed all means possible to keep the national pride intact. Although there are a lot of controversies about the identity of Chanakya, a master strategist and kingmaker, it is beyond the scope of this article. The article will only deal with his views-or what is now regarded as his view by many scholars-on military mobilization. Chanakya comes out as one of the first strategists who not only wrote on how to mobilize the military, but also how to organize it. As someone who grew up witnessing wars among the various kingdoms and republics that existed in India then, and also having witnessed Alexander’s invasion of India, he clearly saw the need for a strong unified India that would be peaceful and deal with others on its own terms. And he clearly realized that to turn his dream of a strong India, a strong military was a must. Without a strong military to back the ruler in conducting his domestic and foreign policy, he realized, the country would perish. Thus, in his book he highlights the importance of military, how to organize and mobilize it when needed. His chapters on military reads like chapters from any modern book on military science. It is hard to imagine that more than 2,000 years ago, he thought of sending a medical unit to campaigns to take care of the wounded. In Arthashastra, he clearly highlights the need to divide the military in units and battalions, with their respective flags and commanders. He also writes on the chain of command and how to maintain it. And like any modern book on military science, also mentions the importance of covert operations and psychological warfare to subdue the enemy. More than that, he clearly writes the criteria for choosing the commanders of each unit. For example, the one who heads the infantry has to have battle experie nce, know about the weapons necessary for his troops. Similarly, the one heading the cavalry should be able to choose the best horses for his unit, and know how all things about the horses. Similarly the officers heading the chariot and elephant units too should have knowledge and experience in choosing the right equipments and animals for their units.

Natural Selection Essay Example | Topics and Well Written Essays - 750 words

Natural Selection - Essay Example "Birds that survived in arid environment, the ones that had beaks were best suited for that particular environment and they got more food than the others, the same affected their mating process also, the ones that got more food had better mating conditions than the ones who got less food. Similarly the birds who had beak shaped beaks conjured up the resources from the environment like nectar from flowers etc and they were also in a very good position. Natural selection refers to being in a very good position and being able to reproduce. This whole process is referred to as Natural selection." (Darwin and Natural Selection, 17 April 2009). "Charles Darwin is believed to be the founder of this theory and he conducted a research in the 19th century on an island where he found that organisms that suit better to the environment are more likely to survive than the organisms that don't suit the environment." (Theory of Natural Selection, 17 April 2009). The above diagram shows the evolution of beaks of these birds; their beaks are instrumental in determining how much food they get. Their beaks enable them to survive in different ecological conditions, the birds that eat grubs have a thin and an extended beak and the same enables them to poke into various holes and get the grubs. Finches that eat fruits and similar items would be less successful in doing so because their beaks don't allow them to do so. Peppered Moth is a classic example of Natural selection; Industrial melanism is a process that occurs in these species. This process has become very common since the beginning of the industrial age. The pollution let out by industries and vehicles would collect on the sides of several buildings and the same changes the color of the buildings making the buildings darker. The Peppered Moth is usually light in color and the predators that eat Peppered Moth can easily catch and feed upon the moth because of its evident visibility against the dark background caused by pollution. After a point in time the process of mutation took place in these species of Peppered Moths and these days, they have become darker in color when compared to the white Peppered Moths, this means they have again become very difficult to trace and hunt for predators that feed upon them. In this particular case, the process of Natural Selection

The major challenges for China; Why the past successful export-led Essay

The major challenges for China; Why the past successful export-led growth model cannot continue; How the Chinese economy should be further reformed - Essay Example Despite all these down turns, there is hope for the resurgence of this economy; the Chinese government has re-embarked on strategic plans that would enable resurrection of its previously steadily growing economy. A country with settled political situations, democracy and that is well equipped in terms of technology has all the privileges to kick start the road to an impressive economy. The Chinese economy has been one of the most consistent and swiftly growing with a sustainability growth rate of 10% (Naughton, 2007). China has portrayed a dynamic and unrivaled density; however, it is still transforming from two transitions as first, it â€Å"is still completing its transition away from bureaucratic socialism and toward a market economy† (Naughton, 2007, p. 4). Naughton further explains the second transformation with which China is transforming, which is the fact that â€Å"China is in the middle of the industrialization process, the protracted transformation from a rural to an urban society† (2007, p. 4). These two transitions are still far from completion and therefore China still has challenges. The Chinese economy can now be compared to those of developing nations. While this economic similarity exists, so do the challenges. One of the crucial challenges that have been faced recently due to the transition is the shift from the socialist type economy to the market based economy. This challenge was however fixed but again, it led to the rise of another challenge related to development. According to Naughton, these challenges are â€Å"the need to invest in human skills and physical infrastructure, the need to create effective institutions, and the need to protect underprivileged and vulnerable sections of the population† (2007, p. 5). Although there are many positives related to the growth such as improved living standards, many Chinese have fallen in the hands of uncertainties marred with risks. Majority

Managing change in orgainsations Essay Example | Topics and Well Written Essays - 4000 words

Managing change in orgainsations - Essay Example The common definition of globalisation suggests that globalisation is fuelled by the interrelationship between various central trigger factors including economic, technological, socio-cultural, political and biological factors, resulting in the interconnectivity of states. In turn, the proliferation of the globalisation phenomenon has offered novel business opportunities regarding expansion in international business strategy. The integration of the globalisation phenomenon into business with the increased movement of capital and commodities has had a significant impact on international business strategy (Tomlinson, 1999). Additionally, Held and McGrew argue that globalisation represents the interconnectedness of states, societies and culture, which has thereby propelled global trade, ideas and capital (Held & McGrew, 1999). Furthermore Brah et al, argue that globalisation as a novel cultural paradigm is exemplified by the internet revolution, which has challenged methods of dissemination (Brah et al, 1999: 3). Moreover, Tomlinson posits that globalisation has had a concomitant effect on traditional cultural models with the creation of new cultural models (Tomlinson et al, 1999). The digital era fuelled novel business opportunities and the continuous evolution of online business channels has made multi-channel retailing a reality, with the customer now placed at the forefront of business strategy. In turn this has reshaped business distribution and marketing models in addition to competing in a product marketplace; in certain industries the customer is the marketplace. Indeed, the e-commerce business model has challenged traditional adage that â€Å"location, location, location† is critical to commercial success (Chaffey, D. 2006); which has threatened the traditional business model for travel agencies in the tourism industry; compelling agencies to formulate novel strategic moves to sustain continued growth (Zhou, Z. 2003). A prime

Women in the Struggle for America's Independence Research Paper - 2

Women in the Struggle for America's Independence - Research Paper Example A woman is not equal to a man, but more equal! She has shown her capacity to challenge the complex roles, hitherto not performed by her, when historical necessities demanded them from her. During the various wars, her brave and sterling qualities were displayed. Her one such important challenge was the war of the American Revolution. Why the American Revolution is unique from the perspective of women The American Revolution was unique as for its cultural and social aspects. Women involved themselves in different fonts and often served multiple objectives. The perspectives of participation in war efforts of the elite white women with their intellectual background were different from the black and Native American women. They played their multiple roles in different segments of revolution. Carol Berkin, in her book, â€Å"Revolutionary Mothers: Women in the Struggle for America's Independence,† provides a gendered portrait of multiple revolutions. The author has attempted to tell a complex story in a simple tone, not filled with aggression or malice. She writes, â€Å"When men went off to fight the war, either on the battlefield or in the storehouses, women accepted the need to step in and direct household affairs, run the farm or shop, arm themselves against the enemy, and protect their families from danger.† (xvi) They were fighting a war of survival in most of the cases and the day to day challenges was unpredictable. The developments in the war front, the victories and setbacks, constantly played upon their psychology while managing their onerous responsibilities. Women not â€Å"passive observers,† rather â€Å"partners† Berkin has provided ample examples of women’s exploits that she hailed them as the Revolutionary Mothers. She argues, during the period of Revolution, women were not â€Å"passive observers" but rather "partners" with their husbands, brothers, fathers and sons (p. xv).

Business ideology Essay Example | Topics and Well Written Essays - 500 words

Business ideology - Essay Example The centralized, authoritarian technology is portrayed as bad technology that squeezes the human spirit and manipulates people’s minds. Apple personified the Mac as the good technology – independent, individualized -- that can liberate the individual from the bad technology. Microsoft presented a similar ideology with the message by CEO Steve Ballmer (1986) that depicted Microsoft providing people-ready computing. Microsoft claimed that their innovations facilitated the supremacy of people. A comparison with IBM in the form of a direct assault, Microsoft declared that the pitch of IBM is to help companies with its innovations, at Microsoft the tone is to give power to the people to innovate. Microsoft, like Apple, emphasized the ideology of empowerment by making a striking contrast to IBM as the veiled power behind the centralized, spirit-subduing hegemony. In effect, Microsoft was duplicating Apple’s ideology and strategy. But Apple’s approach went deeper than its marketing implication. Apple advanced the integration of its technology as the nucleus of its strength. By keeping up a closed system, uniting proprietary software and hardware, Apple could provide, it asserted, a more enhanced user experience. The message was: You did not have to be bothered about the technology – it simply worked – so that you could focus and be creative on doing your work. Microsoft, which built up its market dominance in PCs on an open structural system, is now embracing the Apple strategy as well. Microsoft claimed that its integrated platform of corporate software provided a better enhanced user experience, from the operating system to the desktop application. Microsoft argued through Jeff Raikes (Business Week, Mar.2006) that Microsoft offered more capabilities by product integration, a blend of technologies having more impact. Again the message was: Liberating people to innovate. Would this integrated ideology work for Microsoft? It may be recalled

Israeli Zionism vs Palestinian National Movement Essay

Israeli Zionism vs Palestinian National Movement - Essay Example How is the present day situation related to this piece of information is a question many critics attempt to address with great difficulty because the matter has reached complexity. After the war of 1948, Israelis outnumbered the Palestinians in Jerusalem and from here the Zionists’ intrusion into Palestinian politics started taking place. Zionism itself is a cause for which the Israelis are willing to fight for the rest of their lives (McDowall 1989, p. 146). It has been quite some time but the conflict has still not ended. There could be only one reason why this is the case. Either the Israeli Zionism has  incrementally taken an extremist direction, or is it because the Palestinian nationalist movement has proved to be ineffective. After the exile Israelis settled in Babylon and Egypt; places which were rich resources and provided a better living to them as compared to the limited resources that they had in Palestine. They were however exposed to the idol worshipping nation s which went against their religious tenets and it reminded them of the freedom to practice their religion back in the pre-exile era. They attempted to return to their lands only to receive hostility from the Arab world mainly the Muslims and Christians who were aware that Israel could no longer possess a land. The concept of a homeland has become a myth for the new arrivals in Palestine and totally depends upon who is representing the image of the land to the next generation. The Jews have taken over many lands and want the rest of the Palestinian population to move out of the land to seek opportunities elsewhere because they cannot and do not want any non-Israeli to work under them. Hence, removing the Arabs from their lands which they have owned ever since the Israelis were exiled has not been an easy job for the Zionists. Reconciliation has been attempted ever since the Israeli-Palestinian conflict erupted in the late nineteenth century (Pappe 2005, p. 224). When it comes to the conceptualization of the future solution of the conflict between the two nations, there is always one side of the story narrated, subject to the British, American, Israeli and UN opinions. Less is heard about the Palestinians who are the subaltern. Before 1930, the British made an attempt to create a small community for Jewish people in the land of Palestine with the intention of establishing a â€Å"joint homeland†. Surprisingly, this proposal shifted to partition of the two communities in the mid-1920s. Hence, it was when the Palestinian leadership agreed to consider the joint federative structure in 1928 that the real conflict began. This offer was refused by the Zionist leader in the first attempt but tactfully accepted in 1947 with the intention of establishing itself next to an Arab state. The reason that compelled the Zionists to demand for a partition was the rejection from the Arabs and the refusal from the Palestinian force (Pappe 2005, p. 225). After the war of 19 48 erupted, a new mediator was appointed by the United Nations to propose a solution to end the conflict. Count Folke Bernadotte suggested that there should be a partition of the land into two states and Arab Palestine should be annexed to Transjordan. This seemed to be suggesting a free Arab state with Jerusalem as the

Ethics Paper Essay Example | Topics and Well Written Essays - 1250 words - 2

Ethics Paper - Essay Example This paper, drawing support from the various media theories, tries to explain the social costs of such advertising approach, the responsibility an advertiser ahs to protect the indirect audience and how the advertiser can protect himself from being unethical when advertising. 1. The Social Costs Associated With Sexually Suggestive Advertising Advertising is a paid form of marketing by a sponsor of ideas, products of services. Advertising is an important tool in marketing and branding since it can be used to modify and drive consumer behavior (Gould, 1994). Through advertising an audience can be persuaded, encouraged to buy a product or otherwise manipulated. The essence of advertising is to create a product image through associating the product with certain desirable values. Of late, many advertisers are increasingly using sexuality to sell their products. Many researches that have been conducted have come to the conclusion that the use of sexually suggestive adverts is more effectiv e than the plain one (Reichert, 2002). This has led to advertisers employing this technique even in products that are not related to one’s sexuality just to attract attention. The use of sexually suggestive adverts started a while ago. Only then, the characters used were not as suggestive as those used these days. Today’s consumers are exposed to ten times more sex advertising than those that lived in the 1940s (Donaldson and Werhane, 1999). This sex appeal approach is proving detrimental to the society raising the question whether it is moral to use sex appeal to channel attention to an advert. The media has a major influence on the behavior and attitudes of the consumers, be it the traditional or the new media. There are several media theories that can be used to support the effect the media has and how these effects impact as social costs. The first theory is the social cognitive theory. This theory was advanced by Neal Miller and John Dollard in 1941. It is not pur ely a media theory as it is also applied in psychology, medicine, social work and education. This theory posits that human beings acquire a major part of their knowledge through observing others’ actions and experiences (Donaldson and Werhane, 1999). It implies that people have a high tendency of copying what they perceive as good to them. According to this theory, a consumer will be driven by cues and then respond to them in the hope of gaining the desired results. In advertising context this involves replication of the actions, dressing or holding to values that the models in the adverts purports to. The social cognitive theory complements the media effects theory. This theory posits the media as a powerful tool that can be used to set the agenda within a society. According to the proponents of this theory, it is easy to influence the public by showing them what need to be seen and thus influencing their behaviors and attitudes through the same. Advertisers are using this t heory of effects to influence consumer behavior by repeatedly airing their adverts in broadcast media and placing them in the print media (Zillmann, 2000). There are several researches that have been conducted to show how the media affects behavior and attitude and how people observe and replicate what they have seen in the media in their social life. A good example that corroborates these theories is a research conducted by Albert Bandura in his paper titled â€Å"

Inderstanding Consumer Behaviour Towards Luxury Products Essay Example for Free

Inderstanding Consumer Behaviour Towards Luxury Products Essay Studying consumer behaviour enables marketing researchers to predict how consumers will react to promotional messages and to understand why they make the purchase decision they do. Marketers realized that if they know more about the consumer decision making criteria, they can design marketing strategies and promotional messages that will influence consumers more effectively. The importance of consumer behaviour made marketers to think of a separate branch in marketing research Consumer research, to deal exclusively for consumer related issues. The current focus of this report is on study of underlying needs and motives in taking purchase decisions, consumer learning process and attitude formation process. The study has been initiated for Club Mahindra Holidays. The purpose of this study is to analyze consumer perceptions of luxury products and the factors that influence his purchase decisions. The objective is to understand consumer behaviour towards luxury products and the steps followed while purchasing it. To achieve the above objectives, we first look at how luxury goods are different from regular goods and then go on to explore some facets and trends of the luxury goods as well as their market and consumers. We will understand the definition of luxury products through secondary research. Post secondary research we will develop few hypotheses which will give us the direction for our next step ie Qualitative Research. We will use interview method in qualitative research which will give an insight into the mindset of the consumers and their purchase steps involved and then follow it up with quantitative research (survey method). Through this we will quantify our findings for the Indian luxury consumer and their buying behaviour. We will analyze the factors that influence the consumers in buying the luxury products. Jitesh Sanghvi MMS -137, Marketing Page 4 Understanding Consumer Behaviour towards Luxury Products Research Abstract Scope: This project is a part of a job assigned to the planning department. This project is an initiative taken to understand the behaviour of consumers towards luxury products. Purchase of a luxury product involves lot of planning and research before taking any decision. There are number of factors that affect an individual?s decision making process as well as his choice about the product. These factors are different for different types of luxury product. A research into these aspects will give us an insight into the mindset of the consumer and will help to study the consumer better. Method: Primary research was done in two steps. ? Qualitative Research – Depth Interview Method ? Quantitative Research – Survey Method 1) Qualitative Research: For qualitative research, few high income people were asked open ended questions which were formulated based on the secondary research and in line with the hypothesis. Depth interview of 10 people were taken which gave an insight into their purchase behavior and their decision making process for a luxury good. Based on this interviews and a further review of the secondary research reports, a final survey questionnaire was prepared. 2) Quantitative Research: For quantitative research, after making the initial questionnaire it was pretested with 5 participants and was improvised. The final sample was 30 with target group being A and A+ socio-economic class people. In June 2009, the survey was conducted to observe the behavior pattern of consumers in buying luxury products. This allowed us to find out about the behaviour of the consumer towards luxury products across various income groups. Also we asked them about what all factors Jitesh Sanghvi MMS -137, Marketing Page 5 Understanding Consumer Behaviour towards Luxury Products influence them to buy such products and which brand of products do they feel are luxurious. We also understood the price range that they feel makes the product luxurious. Thus in future while designing any interactive campaign the output of this survey would be of great use for positioning the product as a luxury product. Also some secondary data was mined regarding what exactly influences an individual? s decision. Conclusion: Luxury products are high involvement products which require high thinking and are defined by their exclusivity and brand. They are mostly bought as a symbol of status. People have high emotional attachment with luxury products and are mostly influenced by their family members in decision making as most of the products are bought for family use. These products are also used as a means to gift their closed ones. Endorsing a film star or sport personality does not affect the image of a luxury product to a great extent. Luxury products give a feeling of pride and most of the purchase decision making is influenced by family members especially spouse. This entire initiative was one of its kinds and will help the INTERFACE COMMUNICATION to design its campaigns for Club Mahindra Holidays in a way to advertise them as a luxury club. Jitesh Sanghvi MMS -137, Marketing Page 6. Understanding Consumer Behaviour towards Luxury Products Acknowledgement I would like to give my sincere thanks to my Industry Project Guide Mr. Nilesh Talreja, Senior Executive, Strategic Planning, Interface Communications and Ms. Nahid Elavia, Account Planner, Strategic Planning for their kind support and guidance during my project and also for providing me with a great opportunity to work with such a valuable organization. I would also like to thank Mrs. Shamla Sathe, Account Planning Head for giving me this great opportunity to work with Account Planning Department. It is her visionary thinking, which has been the guiding force for whole of the division and my report. I would also like to thank Mr. Amit Dhokai, my colleague, who has provided me with the necessary information and his valuable suggestion and comments on bringing out this project in the best possible way. I would also like to thank all the faculties at SIMSR who have helped me directly or indirectly in the completion of this project. I thank Interface Communications (A part of Draft FCB+Ulka) for such a valuable learning experience. Thank you Jitesh A Sanghvi MMS – 137 (2008-2010) K. J. Somaiya Institute of Management Studies Research Jitesh Sanghvi MMS -137, Marketing Page 7 Understanding Consumer Behaviour towards Luxury Products Sr. No. 1 2 2. 1 TABLE OF CONTENTS Company Overview Secondary Research Luxury Products: Getting to know luxury 2. 2 2. 3 Difference between regular luxury goods Consumer Behavior: What is Consumer Buying Behaviour 2. 4 2. 5 2. 6 Stages of Consumer Buying Behaviour Types of Consumer Buying Behaviour Consumer Involvement: Causes of Consumer Involvement 2. 7 3 4 4. 1 4. 2 5 6 Models of Consumer Involvement Research Method Primary Research Qualitative Analysis Quantitative Analysis Recommendations Appendix 23 26 28 30 35 59 60 17 19 21 15 16 Page No. 9 12 14 Jitesh Sanghvi MMS -137, Marketing Page 8 Understanding Consumer Behaviour towards Luxury Products LIST OF FIGURES CHARTS Sr. No 1. 1 1. 2 1. 3 Particulars Difference between regular and Luxury goods Stages of Consumer Buying Behavior Consumer Involvement Page No. 15 18 20 Jitesh Sanghvi MMS -137, Marketing Page 9 Understanding Consumer Behaviour towards Luxury Products COMPANY OVERVIEW. Jitesh Sanghvi MMS -137, Marketing Page 10 Understanding Consumer Behaviour towards Luxury Products About Interface Communications History Interface Communications is the second agency of the Draft FCB Ulka group. The Draft FCB Ulka group has a 125 year heritage of pioneering concepts which define advertising and a 40 year heritage in India. Interface has grown from a single office to 5 offices in India and is one of the 1st few Indian agencies to boast of a pan Asia network. We are a team of 115 professionals across Delhi, Chennai, Bangalore, Kolkata and Mumbai. Interface is the first Indian agency brand that has gone beyond India. Interface has opened offices in Malaysia, Hong Kong, China. In 2003 we launched operations in Taiwan, Singapore. Work with some of the best known brands in each country. Business Interface is a second agency that is created to handle large scale clients. We work with some of the biggest brands across sectors from FMCG to automobiles, from real estate to finance companies, from consumer durables to holidays and many more. Majority of our clients are industry leaders and we are proud to be their strategic partners. Our clients have stuck by us as we are a process driven company. We have our share of global proprietary tools to provide a strategic edge to the clients we work with. Some of the more often used tools include: ? ? ? Mind and Mood and Moments The Wheel VIP and ICON Inspite of being process driven we are still a very people oriented organization. Our teams work together like a family and there is at all times a casual and jovial Jitesh Sanghvi MMS -137, Marketing Page 11 Understanding Consumer Behaviour towards Luxury Products. work environment maintained. We believe in an open door policy where any employee can express himself/ herself freely. As an organization we believe in constant learning and thus stress on training and development at all times. The Draft FCB Ulka group is one of the only advertising agencies in India to run a 2 month long training program for fresh recruits. This program called ‘The Star One training’ is a rigorous training ground for the future advertising biggies. This program is an annual feature and has been going strong for more than a decade. Draft FCB Ulka and Interface are some of the few agencies to have a very low attrition rate and most of the senior level management have been with the company on an average for more than 15 years which is a long time in advertising which sees constant churn. We at Interface live the values we believe in and for us our mantra is : We provide strategic communications partnership to our clients to help sell their brands today, and build brand value over time Jitesh Sanghvi MMS -137, Marketing Page 12 Understanding Consumer Behaviour towards Luxury Products Secondary Research on luxury products Jitesh Sanghvi MMS -137, Marketing. Page 13 Understanding Consumer Behaviour towards Luxury Products Secondary Research: Luxury Products Getting to know luxury Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give the consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of only a select few, who can afford these pricey items. The luxury sector targets its products and services at consumers on the top-end of the wealth spectrum. These self-selected elite are more or less price insensitive and choose to spend their time and money on objects that are plainly opulence rather than necessities. For these reasons, luxury and prestige brands have for centuries commanded an unwavering and often illogical customer loyalty. Luxury has never been something easy to define, yet this mystery concept is something highly desired by one and all alike. We look at delving deeper into this mystery and aura of luxury goods by way of comparing them against „regular goods? as well as highlighting the characteristics of the luxury industry. But before beginning with that, lets first attempt to understand some common terms associated in the world of high-end goods : ? Luxury and prestige brands such as Rolex, Louis Vuitton and Cartier represent the highest form of craftsmanship and command a staunch consumer loyalty that is not affected by trends. These brands create and set the seasonal trends and are also capable to pulling all of their consumers with them wherever they go. ? Premium brands are those brands like Polo Ralph Lauren, Calvin Klein and Tommy Hilfiger that aspire to be luxury and prestige brands but their marketing mix strategies are more attuned to a mass market, albeit a luxury mass market. They are also termed as mass-premium brands or mass-luxury brands. ? Fashion brands on the other hand are those that address the masses. Jitesh Sanghvi MMS -137, Marketing Page 14 Understanding Consumer Behaviour towards Luxury Products Difference between regular luxury goods Fig 1. 1 Differences between Regular and Luxury Goods Jitesh Sanghvi MMS -137, Marketing Page 15. Understanding Consumer Behaviour towards Luxury Products Consumer Behaviour What is Consumer Behaviour Buying Behaviour is the decision processes and acts of people involved in buying and using products. Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. A firm needs to analyze buying behaviour for: ? Buyers reactions to a firms marketing strategy has a great impact on the firms success. ? The marketing concept stresses that a firm should create a Marketing Mix (MM) that satisfies (gives utility to) customers, therefore need to analyze the what, where, when and how consumers buy. Jitesh Sanghvi MMS -137, Marketing Page 16 Understanding Consumer Behaviour towards Luxury Products Stages of Consumer Buying Behaviour Fig 1. 2 Stages of Consumer Buying Behaviour The above figure shows Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, determined by the degree of complexity discussed next. The 6 stages are: 1. Problem Recognition (awareness of need)difference between the desired state and the actual condition. Deficit in assortment of products. Hunger-Food. Hunger stimulates your need to eat. Can be stimulated by the marketer through product informationdid not know you were deficient? i. e. you see a commercial for a new pair of shoes, stimulates your recognition that you need a new pair of shoes. 2. Information search-o Internal search, memory. Page 17 Jitesh Sanghvi MMS -137, Marketing Understanding Consumer Behaviour towards Luxury Products o External search if you need more information. Friends and relatives (word of mouth). Marketer dominated sources; comparison shopping; public sources etc. A successful information search leaves a buyer with possible alternatives, the evoked set. Hungry, want to go out and eat, evoked set is o o o o Chinese food Indian food Burger king Klondike kates etc 3. Evaluation of Alternativesneed to establish criteria for evaluation, features the buyer wants or does not want. Rank/weight alternatives or resume search. May decide that you want to eat something spicy, Indian gets highest rank etc. If not satisfied with your choice then returns to the search phase. Can you think of another restaurant? Look in the yellow pages etc. Information from different sources may be treated differently. Marketers try to influence by framing alternatives. 4. Purchase decisionChoose buying alternative, includes product, package, store, method of purchase etc. 5. PurchaseMay differ from decision, time lapse between 4 5, product availability. 6. Post-Purchase Evaluationoutcome: Satisfaction or Dissatisfaction. Cognitive Dissonance, have you made the right decision. This can be reduced by warranties, after sales communication etc. After eating an Indian meal, you may think that you really wanted a Chinese meal instead. Jitesh Sanghvi MMS -137, Marketing Page 18 Understanding Consumer Behaviour towards Luxury Products Types of Consumer Buying Behaviour There are four types of consumer buying behaviour which are as follows: ? Routine Response/Programmed Behaviourbuying low involvement frequently purchased low cost items; need very little search and decision effort; purchased almost automatically. Examples include soft drinks, snack foods, milk etc. ? Limited Decision Makingbuying product occasionally. When you need to obtain information about unfamiliar brand in a familiar product category, perhaps. Requires a moderate amount of time for information gathering. Examples include Clothesknow product class but not the brand. ? Extensive Decision Making/Complex high involvement, unfamiliar, expensive and / or infrequently bought products (Luxury Products). High degree of economic / performance / psychological risk. Examples include cars, homes, computers, education. Spend a lot of time seeking information and deciding. Information from the companies MM; friends and relatives, store personnel etc. Go through all six stages of the buying process. ? Impulse buying, no conscious planning. Jitesh Sanghvi MMS -137, Marketing. Page 19 Understanding Consumer Behaviour towards Luxury Products Consumer Involvement Some consumers are characterized as being more involved in products and shopping than others. A consumer who is highly involved with a product would be interested in knowing a lot about it before purchasing. Hence he reads brochures thoroughly, compares brands and models available at different outlets, asks questions, and looks for recommendations. Thus consumer involvement can be defined as heightened state of awareness that motivates consumers to seek out, attend to, and think about product information prior to purchase. Jitesh Sanghvi MMS -137, Marketing Page 20 Understanding Consumer Behaviour towards Luxury Products Causes of consumer involvement The factors that influences consumer involvement include personal, product and situational. ? Personal Factors Self-concept, needs and values are the three personal factors that influence the extent of consumer involvement in a product or service. The more product image, the value symbolism inherent in it and the needs it serves are fitting together with the consumer self- image, values and needs, the more likely the consumer is to feel involved in it. Celebrities for example share a certain self image, certain values, and certain needs. They tend to use products and services that reflect their life style. They get highly involved in purchasing prestigious products like designer wear, imported cars, health care products etc. ? Product Factors The consumer involvement grows as the level of perceived risk in the purchase of a good or service increases. It is likely that consumers will feel more involved in the purchase of their house than in the purchase of tooth paste, it is a much riskier purchase. Product differentiation affects involvement. The involvement increases as the number of alternatives that they have to choose from increases. This may be due to the fact that consumers feel variety which means greater risk. The pleasure one gets by using a product or service can also influence involvement. Some products are a greater source of pleasure to the consumer than others. Tea and coffee have a high level of hedonic (pleasure) value compared to, say household cleaners. Hence the involvement is high. Involvement increases when a product gains public attention. Any product, that is socially visible or that is consumed in public, demands high involvement. For example, involvement in the purchase of car is more than the purchase of household items. Jitesh Sanghvi MMS -137, Marketing Page 21 Understanding Consumer Behaviour towards Luxury Products ? Situational Factors The situation in which the product is brought or used can generate emotional involvement. The reason for purchase or purchase occasion affects involvement. For example, buying a pair of socks for yourself is far less involved than buying a gift for a close friend. Social pressure can significantly increase involvement. One is likely to be more self conscious about the products and brands one looks at when shopping with friends than when shopping alone. The need to make a fast decision also influences involvement. A consumer who needs a new refrigerator and sees a „one- day- only sale? at an appliances retailer does not have the time to shop around and compare different brands and prices. The eminence of the decision heightens involvement. The involvement is high when the decision is irrevocable, for example when the retailer does not accept return or exchange on the sale items. Thus involvement may be from outside the individual, as with situational involvement or from within the individual as with enduring involvement. It can be induced by a host of personal-product-and situation related factors, many of which can be controlled by the marketer. It affects the ways in which consumers see, process, and send information to others. Jitesh Sanghvi MMS -137, Marketing Page 22 Understanding Consumer Behaviour towards Luxury Products Models of consumer involvement Learn-Feel-Do Hierarchy Model Buying decisions vary according to the way there are taken. Some decisions are taken with lot of thinking; others are taken with great feelings. Some are made through force of habit and others are made consciously. The learn-feel-do hierarchy is simple matrix that attributes consumer choice to information (learn), attitude (feel), and behaviour (do) issues. The matrix has four quadrants, each specifying a major marketing communication goal to be informative, to be effective, to be habit forming, or promote self-satisfaction. Thinking and feeling are shown as a continuum some decisions involve one or the other and many involve elements of both. High and low importance is also represented as a continuum. Fig 1. 3 Consumer Involvement ? High Involvement / High Thinking Purchases in first quadrant require more information, both because of the importance of the product to the consumer and thinking issues related to the purchases. Major purchases such as cars, houses and other expensive and infrequently buying items come under this category. The strategy model is learn-feel-do. Marketers have to furnish full information to get consumer acceptance of the product. Luxury products fall in this category. Jitesh Sanghvi MMS -137, Marketing Page 23. Understanding Consumer Behaviour towards Luxury Products ? High Involvement / High Feeling The purchase decisions in second quadrant involve less of information than feeling. Typical purchases tied to self-esteem- jewellery, apparel, cosmetics and accessories come under this category. The strategy model is feel-learndo. To encourage purchases marketers must approach customers with emotion and appeal. ? Low Involvement / Low Feeling The purchases in this quadrant are motivated primarily by the need to satisfy personal tastes, many of which are influenced by self-image. Products like news paper, soft drinks, Liquor etc., fall under this category. Group influences often lead to the purchase of these items. The strategy model is do-feel-learn. It helps marketers to promote products through reference groups and other social factors. ? Low Involvement / Low Thinking It involves less in thinking and more of habitual buying. Products like stationery, groceries, food etc. , fall under this category. Over a period of time any product can fall in this segment. The role of information is to differentiate any „point of difference? from competitors. Brand loyalty may result simply from the habit. The strategy model is do-learn-feel. It suggests that marketers induce trial through various sales promotion techniques. Jitesh Sanghvi MMS -137, Marketing Page 24 Understanding Consumer Behaviour towards Luxury Products Research Method: The study is classified based on the consumer buying preferences and factors that influence purchase decisions. The research method adopted is exploratory as the research is still in its initial stage and the preliminary information that will be gathered will help in defining the problems and suggest hypotheses. We are set to learn about consumer behaviour across various product categories of luxury. We intend to understand the influence of various factors including family members and friends on purchase decision, emotional attachment with the product, purchase of counterfeit products and endorsing a film or sports personality for luxury product. We also want to understand purchase behaviour for car, planning of holidays and perception of holiday clubs. Jitesh Sanghvi MMS -137, Marketing Page 25 Understanding Consumer Behaviour towards Luxury Products PRIMARY RESEARCH Jitesh Sanghvi MMS -137, Marketing Page 26 Understanding Consumer Behaviour towards Luxury Products Primary Research: Methods Primary research was done in two steps. ? Qualitative Research – Depth Interview Method ? Quantitative Research – Survey Method 1) Qualitative Research: For qualitative research, few high income people were asked open ended questions which were formulated based on the secondary research and in line with the hypothesis. Depth interview of 10 people were taken which gave an insight into their purchase behavior and their decision making process for a luxury good. Based on this interviews and a further review of the secondary research reports, a final survey questionnaire was prepared. 2) Quantitative Research: For quantitative research, after making the initial questionnaire it was pretested with 5 participants and was improvised. The final sample was 30 with target group being A and A+ socio-economic class people. In June 2009, the survey was conducted to observe the behavior pattern of consumers in buying luxury products. Purpose Based on the existing data and the findings of the survey, it can be understood what influences a consumer to buy a luxury product and how to reach a consumer. The different perspectives of luxury products from a consumer?s point of view can be understood giving a detailed insight as to how to position a product as luxury product. Consumer? s expectations from a luxury product will help us to understand the modifications needed in a product to be categorized as luxurious product. Jitesh Sanghvi MMS -137, Marketing Page 27 Understanding Consumer Behaviour towards Luxury Products Sampling Sampling procedure: The sample is selected in a random way, but those having a car with nearly worth more than 5lakhs. It was collected through mails and personal visits to the known persons, by formal and informal talks and through filling up the questionnaire prepared. The data has been analyzed by using the graphical method prepared in Microsoft Excel. Sample size: The sample size of my project is limited to 30 only. This is limited due to time constraints. Sample design: Data has been presented with the help of bar graph, pie charts, stacked graphs etc. Limitation: ? Time limitation ? Research has been done only at Mumbai ? Some of the persons were not so responsive ? Possibility of error in data collection ? Possibility of error in analysis of data due to small sample size Jitesh Sanghvi MMS -137, Marketing Page 28. Understanding Consumer Behaviour towards Luxury Products Analysis: In qualitative research, a personal interview was conducted of 10 people to understand the perception of luxury products and their purchase decision making process. The layout of the interview was: Warm up General details about the person, his family background, his interests and his lifestyle Luxury Product To understand their perception of luxury products and steps involved in purchasing a luxury product. Car, Holiday Club To understand his perception of a luxurious holiday and his planning process while going on a holiday. To understand his attitude towards clubs and decision making of a car Factors influencing To understand various factors that influence his decision for buying a particular luxury product. For qualitative questionnaire see appendix 1 For quantitative questionnaire see appendix 2 Jitesh Sanghvi MMS -137, Marketing Page 29 Understanding Consumer Behaviour towards Luxury Products Qualitative Analysis: The Depth Interviews conducted gave some valuable insights into the mindset of the consumer? s perception about luxury products and their decision making process during purchase. Some of the interesting responses based on which quantitative questionnaire was made are as follows: 1) What is your opinion about luxury products? â€Å"Depends, it may be different for different people. DVD, TV and other stuffs would be luxury for me. † â€Å"They are good for show off† â€Å"Luxury products are created by seller. They are not necessities for a buyer but a need has been created by the seller. The way the products are advertised, branded and presented, a need is created to buy it. † â€Å"First and foremost it gives you a satisfaction in life, satisfaction that you are making use of the dreams that are available in the market. It can also be used as a status symbol. † â€Å"If you can afford it one must consider luxury products. What is the point if you can earn so much money and still don’t spend on luxury products? † Jitesh Sanghvi MMS -137, Marketing Page 30 Understanding Consumer Behaviour towards Luxury Products Observation: Luxury Products have different perceptions with different people. Some think it is a need created by buyer where as some feel these are products good for show-off. Some consider it as a status symbol. 2) Is luxury a necessity? â€Å"Today a four vehicle has become a necessity. Though a four wheeler is a luxury still it becomes a necessity. Second example is the latest technology mobile phones. We use mobile phones even while travelling, before sleeping, after getting up, checking emails. So whatever you say about these products they have become a necessity. â€Å"It is all in the minds of the people. If they get attracted to the promotions of the product and offers, it becomes a necessity for them. As said earlier, the need is created by the seller. † 3) Name a few luxury products? Expensive Car/Bike Jewellery Club Membership Branded Perfumes Travel Holidays Expensive Car/Bike Big House Jewellery Trendy Mobile Club Membership Travel Holidays. Club Membership Travel Holidays Electronic Gadgets Branded Perfumes Branded Apparels Club Membership Electronic Gadgets Travel Holidays Branded Perfumes Branded Apparels Observation: Club Membership, Travel Holidays and Expensive Car/Bike are considered Luxury products whereas other products like Jewellery, Electronic Gadgets, Branded Perfumes and Branded Apparels are considered semi-luxury products. Jitesh Sanghvi MMS -137, Marketing Page 31 Understanding Consumer Behaviour towards Luxury Products 4) Can you take us through the entire process of buying this product right from the wish to buy – actual purchase? â€Å"My process to buy a new house started 10-12 years back. I saw an advertisement in the newspaper and then went and saw the house. Once finalised, I took a loan, sold the old house and bought this new house. † â€Å"My old car was giving me lot of problem. So I decided to buy this new car. I wished to buy this a year back. I didn’t want to take loan, so saved money for a year and finally bought this. In this period, the prices went down, so it helped me. † â€Å"I had a car before I bought this new one. It took me 2 years to buy this. It was the European car of the year. I saw the ad in the newspaper and decided I wanted to buy this. Observation: Purchase of a luxury product requires lot of planning and it takes many months to buy such high value products. Proper research and information needs to be obtained about the product before finalising the product. 5) What is your opinion of holiday clubs? Would you consider them as a luxury holiday club? â€Å"If you travel around a lot, than it is worth. It is not a luxury holiday because they have different offers which are affordable by most of the people. † I would consider it as a luxury. Most of these packages are designed in such a manner that you can get discount during weekdays. Weekends are expensive. So those are the times when you have time. † â€Å"They are good and give you the necessary relaxation. I don? t consider them entirely luxury because nowadays most of the people can afford it. † Observation: Opinions about holiday clubs are varied as there is not clear understanding of necessity. There are number of clubs providing cheap holidays and hence clubs seem to be losing on the title of luxury club. Jitesh Sanghvi MMS -137, Marketing Page 32 Understanding Consumer Behaviour towards Luxury Products 6) Would you buy a counterfeit Rolex watch for a cheaper price? â€Å"I am not a watch person so I would definitely go for a counterfeit. But for.

Tang Song Dynasty Essay Example for Free

Tang Song Dynasty Essay After the fall of the Han Dynasty, China saw much chaos similar to what happened in Europe after the fall of the Roman Empire. Unlike Europe though, China was eventually reunited. The Tang Dynasty was the next Chinese Dynasty to unite China for an extended amount of time. Tang Culture The Tang dynasty is known as the golden age of Chinese culture. The capital of the Tang Dynasty, Chang-an, became incredibly wealthy and supported the flowering of Chinese culture. Due to the popularity of the Silk Road trade routes, Chang-an became a meeting place of many different cultures and religions: Christianity, Zoroastrianism, Judaism, and Islam all influenced Tang culture. Syrians, Jews, Arabs, Persians, Koreans, Tibetans, and Japanese all lived side by side with the Chinese of Chang-an. In 636, Christians from Syria were allowed to build a church and hold Christian services barely six hundred years after the founding of Christianity and less than three hundred years after Christianity had become the state religion of Rome. The foreigners not only brought in new religions, but new clothes, cuisine, literature, and music as well. The imperial court itself had several performing troupes of actors and musicians gathered from surrounding nations permanently performing at the court. Among their cultural achievements, the Tang craftsmen excelled in making porcelain and jade pottery, utensils and sculptures. Tang weavers advanced their silk-weaving, making clothes much softer and more extravagant than what Europeans were wearing in their scratchy wool. Porcelain and silk were in high demand, furthering increasing the trade between the world and China. Poetry became a popular subject for all these new readers. The poet Li Po  (701-762) became quite popular. His poetry focused on simple language that allowed the reader to immediately understand his emotions. He loved to celebrate the beauty of life and nature and wanted to share that love. Questions: Tang Dynasty 1. Describe how foreign cultures were viewed in China during this time? 2. During the Tang Dynasty, what goods were in high demand on the Silk Road? AFTER YOU READ BOTH ARTICLES!!!!! (ONE ON THE BACK) RANK THE TOP FIVE IMPORTANT ACHIEVEMENTS FROM THE TANG AND SONG DYNASTIES IN ORDER AND EXPLAIN WHY!!!!!!!!! The Song Dynasty, 960-1279 AD Eventually, the Tang Dynasty fell under pressure from outside invasions and domestic rebellions. The Song Dynasty soon took control over China after the fall of the Tang. The Song Economy Under the Song Dynasty, China experienced an agricultural and commercial revolution. Chinese farmers saw their production and wealth increase  dramatically. For hundreds of years Chinese dynasties had required peasants to do free manual labor for the government each year. This was how China built the Great Wall and roads. All the time they spent working for the government, was less time they worked on their fields. The Song Dynasty eliminated forced labor. Secondly, farmers were allowed to buy and sell land for the first time. You see, some people are just better at jobs than other people. By letting farmers buy and sell land, good farmers could buy land from bad farmers and produce more crops on that land. These two factors resulted in a phenomenal increase in agricultural production, and the wealth of the government and individual farmer increased significantly (though most farmers never became â€Å"wealthy.†) The most important economic innovation of the Song was the widespread use of money. China was the first country to use both paper and coin money. This helped China in 2 ways. First off, peasants used to have to pay their taxes in grain. The Song Dynasty now allowed farmers to pay their taxes in money. Since they no longer needed to grow grain, this freed up weak farmers to sell their farms and go get jobs they’d be better at in cities. Anytime you give people more freedom to choose their jobs, the economy will improve as they get jobs they’re better at. Secondly, before the widespread use of money, trade had to be done as bartering – people exchanged goods for other goods. If a farmer wanted to buy a goat, then he and the goat’s owner would have to come up with some sort of trade. â€Å"I’ll give you half a cow!† Obviously, that’s an awkward way to do things. So the use of money made trade MUCH easier, and the economy increased due to this! The booming economy led to the growth of cities. The city of Kaifeng eventually had a population of 250,000 households. The city of Hangchow had a population of 391,000 households. Compare that to Europe during the same period: Rome had an average population of about 35,000 households and London had a population of about 20,000 households. No civilization on earth was comparable to China during the Song Dynasty. Song Technology These Chinese cities were bursting at the seams with merchants and trade.  What were some of the goods and inventions that other cultures wanted? Merchants along the Silk Road obviously made most of their money off the trade in porcelain and silks. During this time period, China also invented a process to make steel and began producing gunpowder weapons. The demand for goods and services was so great that China began an unprecedented acceleration of foreign trade. Chinese goods were traded as far away as Africa and the Middle East. China also created junks – the largest ocean-going vessels in the world at the time that carried Chinese goods over the Indian Ocean all the way to Africa. China also built numerous canals. Canals are man-made rivers that allowed shipping and transportation to new areas. The largest canal, the Grand Canal, was built to link the Yellow and Yangtze rivers and make it easier to ship rice from the north to the south, helping to prevent starvation and improving the economy. Even though they were prosperous, the Song Dynasty also fell like every other Chinese dynasty before it. This time, they were overrun by a dangerous people to their north: the Mongols. The Song Dynasty also saw the invention of the movable-type printing press. Originally, if someone wanted to make a copy of a book, they would have to write it all out by hand, which took a long time. Using movable-type however, craftsmen created blocks of letters like the type your future children will play with. When they wanted to make a book, they would arrange the letters into a copy of a page. While this took a long time, the printer could then roll ink over the blocks and then use the blocks to make hundreds and hundreds of copies. This allowed a VAST amount of books to be printed much more cheaply, causing literacy to be more widespread. Questions: Song Dynasty 1. Explain the TWO reforms made during the Song Dynasty that improved agricultural production from farmers. 2. Explain how the use of paper and coin money gave peasants more freedom. 3. Explain how the use of paper and coin money increased trade. 4. What were two technological inventions made in China during this time? 5. What function did â€Å"junks† have? 6. What was the purpose of the Grand Canal? 7. Why was the invention of movable type so important in Song china?

IKEA Marketing Analysis

IKEA Marketing Analysis The purpose of marketing is making sure that the effort of separate parts of the company, such as research, selling, sales promotion, and after sale service are working as closely together as possible. To understand such dual rule successfully their need to be a clean understanding of organisational responsibility and a clear program showing deters timing. In my academic session, I wish to analyse the market research of IEKA which is one of the largest and superior furniture store in the UK. The IKEA concept builds on a relationship with the consumer. Nine key messages are used within the IKEA marketing communication to build this relationship and give an understanding of how we can fulfil our customers needs. They have managed to make their products and services more popular based not only on price but by creating a unique shopping experience for the customers. The purpose of this study is to provide a better understanding of the IKEA experience. Definition of marketing: Marketing is a complex series of process by which demand for goods and services is identified, supplied, anticipated or manipulated by a producer. While new often regarded as part of the responsibility of every aspect of the business and indeed every employee it realize heavily on such functions as advertising, marketing, research and new product development. There are huge number of definitions are provided by different persons and institutes such as. *According to Philip Kotler satisfying needs and wants through an exchange process *The Chartered Institute of Marketing define marketing as The management process responsible for identifying, anticipating and satisfying customer requirements profitably Compare between the definitions: The given definitions by Chartered Institute of Marketing (CIM) and Philip Kokler are not same. They provide their Meaning of marketing in the different way. If we analyse their speech we can fine the compare of the definition. There are some comparisons in my point of view: a. The main differences between the definitions are changing of the customer need and want which are mentioned in the Philip definition CIM did not give any idea about it. b. On the other hand, Chartered Institute of Marketing Definition with benefit process but Philip Kotler did not focus any theory of benefit. c. Besides that Kotler ignore the identification and anticipating what customer will need in the future but CIM was effort that will be happened in the customer view. In fine, it is clear from the above discussion that, CIM provides its definition is more elaborately then the Philip Kotler proved. But both of the definitions are depend on marketing approach. Characteristics of marketing oriented organisation: The main structure of marketing oriented organisation is the always deal to the customer and try to bit their competitors. They try to attract and empress the customer to improve their sale. There are various types of characteristics is appear in the market oriented organisation. But five important feathers are mentioned bellow: The organisation consider to the customer first. What product customer wants and how product should developed for customer satisfaction. The needs of the customer have got a great importance in the market oriented business. A market oriented business identifies the needs of the customer and will start the process of production of that service or goods which will fulfil the customer needs. In todays business environment, the company gives much importance to the consumer and will try to identify the needs and wants of the customer. Another feather, structure and culture of these organisations are easy and flexible because they can change this structure according to the situation. One most important issue is long-term process. This is a valuable process because any business sometime passes critical moment and then it automatically overcome crisis so if they got long-term target they may not be affected by this way. Last but not least character is stockholder. They give priority to stockholder before making decision because they bear profit and loss of the company. IEKA is a market oriented organisation because all of the above mentioned character are found in the IKEA. They always try to the keep satisfied customer by the providing good product and service. Element of marketing concept: The marketing concept is The achievement of corporate goals through meeting and exceeding customer needs better than the competition. There are three types of marketing concept such as: Customer orientation. Integrated effort and Goal achievement. Customer orientation: Customer orientation means supply best customer service for gaining their satisfaction. It is less important to provide customer convenience then the customer satisfaction. The selling theory is based on the belief that customers need to be persuaded to buy through aggressive selling and promotions. Integrated effort: Company have to improve both internal and external capacity which is important element of marketing. External means customer need, staff motivation, and production. Many individuals within the organisation have a responsibility for creating value not just staff and a marketing orientation requires that an organisation draws upon and integrate its human and physical resources effectively and adapt them to meet customer needs. Goal achievement: Every company must be believed the universal truth role is customer satisfaction for gaining supreme success. Communicating successfully with customers is about supporting the product you are trying to sell. In the market, high levels of promotional support are required for the product to be recognised. Marketing approach: http://kona.kontera.com/javascript/lib/imgs/grey_loader.gif Marketing approach is the process by which companies determine what products and service may by satisfy to consumer, and the strategy to use in sales, communication, and business development. It is also an integrated method which is can build up strong relationship with customer. Every company expense lots of money for marketing purpose. To get success of the business in the competive world company apply different marketing approach for improving sales. There is some of the effective cost and benefit point of marketing approach: Cost: Making a proper marketing structure for attracting customer. To improve the quality of products those are manufacture by the company. Develop the service method. Creating strong relationships with customer, supplier and distributor. Benefit: Almost all of the company stand on profit. Without profit any company cannot survive long time, so main marketing approach should be profitable. One most important point of benefit is gaining customer loyalty. So that customer can realize that the products and service are actually well. Another valuable benefit is achieving reputation. Only by the customer Satisfaction Company can achieve this benefit. Micro environmental factor of IKEA: The word of Micro means small or limited something. But in the business section, micro environmental element means some of the internal factors which are directly control or effect on the business. The micro environmental factors of the company are customer, suppler, and its stockholder those are strongly related each other. So company can directly affected by these element or factors. If the supplier of IEKA do not provide good manner to customer or do not give them proper service customer may divert to another company because it is competitive market as a result the stockholder do not wish to invest capital because company became profitless. But the customer of IEKA are always satisfied because its service and product. The relationship between supplier and stockholder of IKEA excellent that is why they were effort to gain success. Another important factor of IKEA is staff, they are always tried to keep customer happy by providing their best service. Macro environmental factor of IKEA: The word of Macro means bigger or unlimited something. But in the Business world, macro environmental factor means some of the external issue which are indirectly leads or control on the company. The macro environmental factors are national and international economy, politics, society, and technology. The factor of macro environment do not affect on the company it first effect to the country and then society and finally company. We know that IKEA is a worldwide company which deal more than 29 countries. In the recent world economic recession destroys most of companies are going to be baseless but IEKA does effecting by this crises. Because IKEA always sales sale worldwide design product which impress to the customer. Market segmentation: The analysis of buyer or potential buyer in a given market along various dimensions. These usually include demographers like age, sex, and socio-economic status, buying patterns with respect to price and quality and personality factors like conservatism radicalism, need for achievement or need for affiliation. The objective is to divide a market into segments comprising similar kind of people so that marketing efforts eon be targeted more precisely and the most effectively approach used with each segment for specific form of market segmentation. The concept of IKEA that people are famous for working hard, living on small means and using their heads to make the best possible use of the limited resources they have. This way of doing things is at the heart of the IKEA approach to keeping prices low. But quality is not compromised for the sake of cost. Sweden has an international reputation for safety and quality you can rely on, and IKEA retailers take pride in offering the right qualit y in all situations. There are two common product of IEKA bellow which is available in market I am going to analyse market segmentation. DVD CD furniture: This is very essential product for every persons daily life thats way most of the Company want to manufacture this product. We know that before manufacture product IKEA always try to understand which raw materials are environmental healthy and all ages accept it. Starting to the demographical view of the customer, children whose age fewer than 18 they will choose this product for its design comfort. Young men choose the IKEAS DVD CD furniture because the low price then other brand. Some of the large family want to buy this product thinking about its raw materials which make it heavy and sustainable price. In t he geographically views, the urban people will use DVD CD furniture than the country side people. Another status of customer social-economy, the poor people may not unable to buy DVD or CD so they no need to buy this furniture. In this case rich a middle class people can effort to buy this product. Table lamp: The important Product of IKEA which is used people in every category. There is huge colour and shade of table lamp is available in the super market. That is why all generated people chose this product. If we segment this product than we can say the children may be prefer it as a variety of colour. Most of the young people will attract to use it for decorating room with verity of size. In case of old generation they will prefer this product for price because it is low price than other company. Geographically, urban area will be more business proper than the rural area. Another impotent factor for family groups is environmental friendly and sustainable price. Target Marketing: Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Target marketing can be the key to a small businesss success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities. There are five target strategy described below: Identifying competitors: Once you have identified your target market, then you need to understand who your competitors are. The more knowledge you have about you competitors, the more equipped you will be to market and sell your services effectively to their clients. The knowledge you have about your competitors and how you use that knowledge will be either to your advantage or disadvantage, depending on how you market your services. Advertising Avenues: The key to telling your story in the marketplace is to advertise effectively. Conduct necessary research to ascertain where your customers are reading about the latest trends in the marketplace, and ensure your advertising methods meet your customers where they are. Direct mail, email, fax blasts, trade magazine advertising, radio, TV, collateral pieces, and trade shows are some of the many examples that companies can use to advertise themselves effectively. Marketing Campaign and Strategy Develop a marketing strategy that will carry your message to the streets and support your sales teams selling efforts. An effective marketing campaign both brings leads and enables your sales representatives to sell to more qualified leads proactively. Sit down and determine the message that will bring the biggest impact to your target customers, and develop an effective, long-term marketing campaign that will carry that message to the marketplace. Product Knowledge Understanding your own products and the value they bring to the marketplace is critical to developing effective marketing practices. Your product line is your best offense when facing your competition, so it is critical that your marketing department positions your products to their best selling advantage. Your marketing department needs to make sure that the key benefits of your product or service line are well-known to the sales department, and that they are the focus of all marketing campaigns. Industry Knowledge Understanding your industry is critical to marketing effectively to the marketplace. Staying on top of industry trends will enable you to create newer, fresher products that hit the market more quickly and impact-fully than your competitors. Also, knowing the resources to use such as trade magazines, industry-focused websites, trade forums, and industry experts will help you most effectively keep abreast of all that is going on in the industry. Behaviour of buyer: An important part of the marketing process is to understand why a customer or buyer makes a purchase. Without such an understanding, businesses find it hard to respond to the customers needs and wants. For a marketing manager, the challenge is to understand how customers might respond to the different elements of the marketing mix that are presented to them. If management can understand these customer responses better than the competition, then it is a potentially significant source of competitive advantage. Research helps find the real reasons why we buy what we buy. This requires time, money and expertise. Surprisingly many other organisations dont really know exactly why their customers buy or dont buy from them. Yet understanding customers is at the heart of marketing. Once the reasons why people buy or dont buy are discovered, the marketing mix can be changed to suit the buyers needs and wants. HOW CUSTOMER BUY: The psychology of each individual considers the product or service on offer in relation to their own culture, attitude, previous learning, and personal perception. The consumer then decides whether or not to purchase, where to purchase, the brand that he or she prefers, and other choices. A customers approach to purchasing a product or service is influenced by their situation whether they have money and how important, frequent, risky or urgent the purchase is to them in their situation. Imagine the difference between someone with plenty of money who can afford to make a mistake when buying as opposed to someone who has scraped her last few pounds together. They might both be buying the same product but their financial situation suggests that their approach to buying will be very different. Customers make more of an effort, and become more involved, if the purchase is relatively important to them particularly if they have no previous experience of buying such a product or service. Product developing: Before starting this point we should know what is product? Well, if anything able to fulfil customer need with fully satisfying which they buy for specific reason this is called product. The major quality or feather of product is tangibility. Off course, intangible anything not counts as a product such as reputation of company because it is one kind of service. One important way, to make product developed is brand and design. But product and brand is not same thing. A product is made by factory while brand is something which customer buys for consumption. So to develop the product factory should improve the quality and design of brand that people buy. Therefore, the management of product and brand should be aware about marketing process. It is not easy way to achieve customer loyalty and high market sale without product development. It is also not possible if brand and quality of product are not accepted by customer. IEKA got it high market and customer loyalty in the world not only by its quality and brand but also its marketing policy. Product distribution: Distribution is an important section of marketing. It can increase sales by providing proper way of distribution with achieving customer satisfaction. There are distributions Factors which make customer comfort: Market factors. Producer factors. Product factors. Market factors: An important market factor is buyer behaviour how do buyers want to purchase the product? Do they prefer to buy from retailers, locally, via mail order or perhaps over the Internet? Another important factor is buyer needs Information and servicing of product. Intermediaries are often best placed to provide servicing rather than the original producer for example in the case of motor cars. The willingness of channel intermediaries to market product is also a factor. Retailers in particular invest heavily in properties, shop fitting etc. They may decide not to support a particular product if it requires too much investment (e.g. training, display equipment, warehousing).Another important factor is intermediary cost. Intermediaries typically charge a mark-up or commission for participating in the channel. This might be deemed unacceptably high for the ultimate producer business. Producer Factors: A key question is whether the producer has the resources to perform the functions of the channel? For example a producer may not have the resources to recruit, train and equip a sales team. If so, the only option may be to use agents and/or other distributors. Many channel intermediaries focus heavily on the customer interface as a way of creating competitive advantage and cementing the relationship with their supplying producers. If a manufacturer sells via a retailer, they effective lose control over the final consumer price, since the retailer sets the price and any relevant discounts or promotional offers. Similarly, there is no guarantee for a producer that their products are actually been stocked by the retailer. Direct distribution gives a producer much more control over these issues. Product factor: Large complex products are often supplied direct to customers (e.g. complex medical equipment sold to hospitals). By contrast perishable products (such as frozen food, meat, bread) require relatively short distribution channels ideally suited to using intermediaries such as retailers. Price setting process: From the ancient time it was controversial section to setting price of the appropriate product. According to Shapiro and Jackson, every company should follow one of the three methods for price setting such as cost oriented, competitors oriented, and marketing oriented. In generally company set price of the considering the cost of product manufacturing and marketing which up to reach consumer hand. These costs depend on quality of product, label, and distribution and so on. For marketers selling through resellers the pricing decision is complicated by resellers need to earn a profit and the marketers need to have some control over the products price to the final customer. In these cases setting price involves more than only worrying about what the direct customer is willing pay since the marketer must also evaluate pricing to indirect customers. Another important way of price setting is competitors oriented which is the faction of the present world. In the Competitors oriented process need to compare with other company and always try to increase sale anyway. But most of the customer does not like these criteria because they think about quality and brand not price. In case of IKEA, It follows the marketing oriented and cost oriented process because it is a renowned and worldwide company. They no need to competition with other because it manufactured its own brand so that they thing about the manufactured cost and increasing sale. Promotion activity: One important p among the 4p is promotion. In general way, Promotion actually means improving interpersonal capacity. But in the business world, this word used to gaining business prosperity as a reputation company like IEKE, TESCO, TOYOTA, etc. Normally a company can change situation by achieving promotion in various way like sowing public relationship with customer, improving personal selling, advertising and many others way. Personal selling is important way to improve individual customer relationship. Besides sale persons are important rule for the company because all of the action depends on them. IEKA Provide range of promotion activity for improving sales which lead it to gain company rank or promotion. In recent, From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the product s. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. Marketing mix: The marketing mix is probably the most important marketing term. It describes the basic, tactical components element of a marketing plan. In generally known, as the Four Ps , the marketing mix elements are price, place product, and promotion. Price: IKEAs Price strategy is completely based on cost oriented. Across the markets where it currently has a presence, products are sold at low prices. Prices are 30 to 45% lower than competing products which is a crucial technique of IEKA. Price variations are only a result of fluctuations in exchange rates. This penetration pricing enables IKEA to gain significant market share in the world. Low prices are a result of large-quantity purchasing, low-cost logistics, store location in suburban areas and a DIY approach to marketing. IKEA also benefits from economies of scale and healthy supplier-firm relationships. IKEA enters into long-term contracts, provides leased equipment and technical support in exchange for exclusive, low-cost manufacturing from suppliers. For new markets, IKEA should retain its price-image to maintain the brands positioning. Product: The value chain of IKEA is unique in that customers are also suppliers and suppliers are also customers. There are valuables transactions between the supplier and IKEA and on to the customer which help them to each stage. One another important criteria of the IKEA, is Product differentiation that exists in the value-added dimension. But sometimes IKEAs consumers are treated as presumes with most of its products requiring assembly after purchase. While this is well accepted in areas where IKEA now operates, it may be a point of consideration when entering new markets. Should IKEA encounter a market where DIY is not favoured, IKEA may include the cost of the service to the products price. Place: The third market mix criteria are place or location. In this case all of the IKEAs stores are located in suburban areas. This is a factor in the achievement of IKEAs low pricing. While it may appear as a disadvantage, this fits IKEAs target market of customers willing to transport their own purchases and requiring less assistance in assembly. Promotion: IKEA Have proposed variety of option to providing promoting in the purpose of encouraging people one of them is Work At Home promotion aimed at boosting sales of home office-related merchandise. Realizing the potential of our online database, the decision was made to utilize electronic mail as the primary medium of communication with the public, which required that we identify and utilize the optimum e-mail list management solution. Expended marketing mix: We already discuss about marketing mix which is consist 4p (Price, Product, Place, and Promotion). But without 4p there are more 3p such as People, process, and Physical evidence. Basically, these 3p used to service related industry or organisation. And these are also intangible product which is not appearing in physically like, reputation of company and achieving promotion. The main target of this marketing to making consumer satisfy by providing best service not quality of product. The consumers of the marketing can be segmented into different way. There are 3p below those are providing service to the consumer: People: People mean staff of the organisation that helps to the customer directly. Peoples are important factor in the consumer market of organisation for gaining success. The provide service into the different market segmented organisation. Process: Process is one kind of technique and mechanical strategy of the marketing these are help consumer by given them essential modern facility. For example, more of the cash point provides service to the consumer here people get money instantly. Physical evidence: another most important element is Physical strength that means help to the consumer in the field label. We know that some of the companys work in field like, day labour, Driver, and mailing, packaging here need physical strength to achieve customer satisfaction. Consumer in every age and category want to service physically from the organisation. Different between product and service: The most important distinguish between the product and service is tangibility. Product is a tangible element in any kind of organisation or industry while service show is fully opposite scenery of the organisation which is intangible and appear less just only evaluate by the consumer satisfaction. Another characteristic of product is fixed measurable but service not measurable at any time. Because if a customer have bought any product yesterday and now today he/she want to buy again, at is possible to get same product but in case of service it is almost impossible to get same service from the organisation he may get better or poor once because it is intellectual habit. On the other hand, in term of consumer every organisation evaluates its consumer in the same eye it does not differ into poor and rich consumer. This is the way of marketing. Although market segmentation divide consumer by the demography and geographically. So consumers are less difference than the difference between p roduct and service. Different between international and domestic market: International market means researching market according to the international view of people. While domestic market only analyse the own countrys marketing where it situated. It is sophisticated discussion to find out that why and how international and domestic market is not same. It will be crystal to us if we PEST (Political, Economical, socio-cultural, and technical) analyse in the current world business. In the political factor, one country does not give permeation to enter another country easily for business purpose thinking about it domestic business may lose. We know that the economical status of all country in the world not same that is why the developed country does not wise to business with poor country. Another important factor is culture, religion, and society these are not same in the world so it is main obstacle in the international market. For example, the Bangladeshi people take tea or coffee after meal while British people like drink or alcohol. But now a days, in the technological arena which attract people to involve international business. In case of IKEA how it gain international market, this was only because of IKEAs worldwide service. Conclusion: As mentioned in the case study, UKs furniture market is very brightness. So in the view of increasing share market, IKEA needs to focus on positioning itself as the one stop centre for all home furnishing needs. IKEA should have target their marketing effort on middle-upper, educated segment of UKs people, as they are the one that will be more open to accept new ideas and concept that has to offer. Also IKEA should different itself, focus on the experience it offers to shopper, not just the low price products.