American Music of the New Millennium

Music creates invigorating environments and atmospheres in nightclubs, homes, churches, picnics, cars and everywhere else on this planet. Music industry attracts creative, imaginative minds who has the capability of developing ideas that fascinates everyone. Many years ago, music consisted of one category, classical. From classical, Jazz, Blues, Ragtime, Rock and Roll, Pop, Hip-Hop were invented. The music bringing in the most money are the music that stays up with the current trends. This type of music has a bigger audience. Today, we have several music types that can be divided into popular classifications.Updated audio technology enhances sounds of notes played, chord progressions and vocal techniques more distinctively. Music appealing to popular cultures consistently changes with current trends. Today’s popular music categories appealing to young generations, staying with current trends can be classified as Hip-Hop or Rap, Pop, or progressive Rhythm and Blues. Popular art ists such as Kayne West, Hurricane Chris and 50 cent play music classified as Hip-Hop or Rap. Jazz, Rock and Roll, mixed with international African Drumming and Latino cultures shaped the personality of Hip-Hop.Hip-Hops tonality is formed by constant heavily accented beats and strong notes. The constant backbeat defining Rock and Roll carried over to Hip-Hop. Hip-Hop arranges the instruments to put stronger emphases on the backbeat, creating an atmosphere of invigoration and energy. Teen music audiences are vibrant and energetic. â€Å"We could say that music perception is measured and studied as though it is the ability to perceive features of music† (Dorrel, 2006). Heavy accents on instrumentation intrigue young music audiences. Energetic rhythms, provided by percussion are youth oriented, and are easily perceived by young people.Hip-Hop in the future may become faster, have many more rhythms playing simultaneously, and become more integrated with other nations. The number of notes written into Hip-Hop’s musical scores will increase. There is a new dance trend popularized by Hip-Hop (and Madonna) called Krumping. Hip-Hop music steadily influences development of new dance styles, both in the studios and in the nightclubs. Other artists of another division of the pop music classification are Fergie, Rihanna and Gwen Stefani. Pop music sometimes follows the same time signatures as Hip-Hop.The duration of the accents, frequency’s and pitches are comparable to Hip-Hops style. Identical Hip-Hop sheet music may be used for pop. The emphases on the instruments defines the difference. Pop artists singing voices are more accented, above the percussion. The audible focus emphasize different instruments. Electronic instruments (Keyboard, Organ) are emphasized while percussions provide the steady ongoing pulse. As time progresses, all popular music note’s and rhythms speed and frequency increase. For current music trends to stay on top of the music field, they must constantly create new themes, new overall tonality’s.One of the changes inevitably coming along is the ways music is brought to us. Music will be available through radios, devices requiring service contracts without downloadable device and concert shows. Artists will start touring more or only agreeing to make albums requiring a service contract. There will be more competition to create stunning shows. The artists will have to â€Å"make it (concert) memorable. Give them ups and downs, highs and lows, mix the comfortable with the unexpected† (Elmy, 2003). In the new millennium, pop bands may be putting shows together with rap bands.The final classification of music is Rhythm and Blues. Some Rhythm and Blues singers are Beyonce, Janet Jackson and Ciara. The melody and electronic instruments are emphasized in R&B. Musical theatre, Jazz and Big Band influenced R&B. Dancing, and types of dancing defined and characterized Musical Theatre, Jazz, Big Ba nd. In today’s R&B videos, artists uses distinctive dance styles. In Rihanna’s video, Umbrella (also R&B), you can see the Fosse technique in her solo dancing, specifically from All That Jazz. Future Rhythm and Blues will continue return to its roots from Big Band and Jazz, which was played in musical theatres.Popular music, is music appealing to the average ages from children to late twenties. Children are never to young to become a fan of popular music produced by the music industry. Some two year olds love Hurricane Chris and KISS. The artists appealing to younger generations may be any age. Record label’s executives are conducting professional music business to appeal to younger people. The music trends constantly change, continuously inventing ways to hold audiences with short attention spans. If music shows are designed to hold the attention of ADD five years old, it will certainly hold adult audiences.When applying for an executive position, the straightl aced interview rules no longer apply. â€Å"It’s no accident labels are hiring producers. These guys have the sense to stay on top of market changes and deliver sales. You’ve definitely gotta hire someone who’s going to bring a little more content to what people are doing nowadays, because if you don’t, you’re going to get pushed out of the race† (Marshall, 2007). Future of music will bring more breakthrough techniques including improvement of vocal quality, musical arrangements of songs, and recording technology. Artists are now refusing to make albums.Madonna recently left her lifetime record label, Warner Brothers because Live Nation promotes concert tours. These live performances will likely eliminate any music sales to individuals. Legitimate businesses are going to be the primary purchasers of hard copies of music. Today, only dance studios with 2000 students purchase the required licenses to play and use copyrighted music. The smaller dance studios do not abide with these laws. Artists advantage to producing music is currently getting eliminated. The reality shows, American Idol, Dancing With the Stars can be very misleading.Why is Paula Abdul no longer singing and making albums, since she is a bridge to music contracts? Younger people may lack money to purchase all favorite tunes. However, the cost of getting music to them costs a small fortune. The popular music can currently be divided into three classifications. The most creative people combined Rhythm and Blues coming from classic musical theatre, jazz and blues originating in 1920’s and marketed current popular cultures. Notes; Elmy, T. (2003, May). Playing Live: How To Structure A Kick-Ass Set. Canadian Musician, 25(3), 60. Retrieved November 17, 2007,from Academic Search Complete database. http://search. ebscohost. com/login. aspx? direct=true&db=a9h&AN=10303241&site=ehost-live Phillip Dorrel, (2006 October 15) Music Perception: What Is It That We Perceive When We Perceive Music? Retrieved November 17, 2007 http://www. 1729. com/blog/MusicPerception. html Marshall, S. (2007, February 26). MUSIC LABELS' NEW LEADERS. Crain's New York Business, 23(9), 1-8. Retrieved November 17, 2007, from Regional Business News database. http://search. ebscohost. com/login. aspx? direct=true&db=bwh&AN=24351670&site=ehost-live

The Stupidest Angel Chapter 1

This book is dedicated to MIKE SPRADLIN who said: â€Å"You know, you oughtta write a Christmas book.† To which I replied: â€Å"What kind of Christmas book?† To which he replied: â€Å"I don't know. Maybe Christmas in Pine Cove or something.† To which I replied: † ‘Kay.† Acknowledgments The author wishes to acknowledge those who helped: as always, Nicholas Ellison, my intrepid agent; Jennifer Brehl, my brilliant editor; Lisa Gallagher and Michael Morrison for continued confidence in my ability to tell stories; Jack Womack and Leslie Cohen for getting me in front of my readers and the press; the Huffmans, for preparing a landing pad and a warm welcome; Charlee Rodgers, for the careful reads, thoughtful comments, and just putting up with the process; and finally, Taco Bob, from whom I joyfully (and with permission, which almost ruins it) swiped the idea for chapter 16. Author's Warning If you're buying this book as a gift for your grandma or a kid, you should be aware that it contains cusswords as well as tasteful depictions of cannibalism and people in their forties having sex. Don't blame me. I told you. Chapter 1 CHRISTMAS CREEPS Christmas crept into Pine Cove like a creeping Christmas thing: dragging garland, ribbon, and sleigh bells, oozing eggnog, reeking of pine, and threatening festive doom like a cold sore under the mistletoe. Pine Cove, her pseudo-Tudor architecture all tarted up in holiday quaintage – twinkle lights in all the trees along Cypress Street, fake snow blown into the corner of every shop's windows, miniature Santas and giant candles hovering illuminated beneath every streetlight – opened to the droves of tourists from Los Angeles, San Francisco, and the Central Valley searching for a truly meaningful moment of Christmas commerce. Pine Cove, sleepy California coastal village – a toy town, really, with more art galleries than gas stations, more wine-tasting rooms than hardware stores – lay there, as inviting as a drunken prom queen, as Christmas loomed, only five days away. Christmas was coming, and with Christmas this year, would come the Child. Both were vast and irresistible, and miraculous. Pine Cove was expecting only one of the two. Which is not to say that the locals didn't get into the Christmas spirit. The two weeks before and after Christmas provided a welcome wave of cash into the town's coffers, tourist-starved since summer. Every waitress dusted off her Santa hat and clip-on reindeer antlers and checked to make sure that there were four good pens in her apron. Hotel clerks steeled themselves for the rage of last-minute overbookings, while housekeepers switched from their normal putrid baby-powder air fresheners to a more festive putrid pine and cinnamon. Down at the Pine Cove Boutique they put a â€Å"Holiday Special† sign on the hideous reindeer sweater and marked it up for the tenth consecutive year. The Elks, Moose, Masons, and VFWs, who were basically the same bunch of drunk old guys, planned furiously for their annual Christmas parade down Cypress Street, the theme of which this year would be Patriotism in the Bed of a Pickup (mainly because that had been the theme of their Fourth of July para de and everyone still had the decorations). Many Pine Covers even volunteered to man the Salvation Army kettles down in front of the post office and the Thrifty-Mart in two-hour shifts, sixteen hours a day. Dressed in their red suits and fake beards, they rang their bells like they were going for dog-spit gold at the Pavlov Olympics. â€Å"Give up the cash, you cheap son of a bitch,† said Lena Marquez, who was working the kettle that Monday, five days before Christmas. Lena was following Dale Pearson, Pine Cove's evil developer, through the parking lot, ringing the bejeezus out of him as he headed for his truck. On his way into the Thrifty-Mart, he'd nodded to her and said, â€Å"Catch you on the way out,† but when he emerged eight minutes later, carrying a sack of groceries and a bag of ice, he blew by her kettle like she was using it to render tallow from building inspectors' butts and he needed to escape the stench. â€Å"It's not like you can't afford a couple of bucks for the less fortunate.† She rang her bell especially hard right by his ear and he spun around, swinging the bag of ice at her about hip level. Lena jumped back. She was thirty-eight, lean, dark-skinned, with the delicate neck and finely set jawline of a flamenco dancer; her long black hair was coiled into two Princess Leia cinnabuns on either side of her Santa hat. â€Å"You can't take a swing at Santa! That's wrong in so many ways that I don't have time to enumerate them.† â€Å"You mean to count them,† Dale said, the soft winter sunlight glinting off a new set of veneers he'd just had installed on his front teeth. He was fifty-two, almost completely bald, and had strong carpenter's shoulders that were still wide and square, despite the beer gut hanging below. â€Å"I mean it's wrong – you're wrong – and you're cheap,† and with that Lena put the bell next to his ear again and shook it like a red-suited terrier shaking the life out of a screaming brass rat. Dale cringed at the sound and swung the ten-pound bag of ice in a great underhanded arc that caught Lena in the solar plexus and sent her backpedaling across the parking lot, gasping for breath. That's when the ladies at BULGES called the cops – well, cop. BULGES was a women's fitness center located just above the parking lot of the Thrifty-Mart, and from their treadmills and stair-climbing machines, the BULGES members could watch the ins and outs of the local market without feeling as if they were actively spying. So what had started as a moment of sheer glee and a mild adrenaline surge for the six of them who were watching as Lena chased Dale through the parking lot, turned quickly to shock as the evil developer thwacked the Latin Santa-ette in the breadbasket with a satchel of minicubes. Five of the six merely missed a step or gasped, but Georgia Bauman – who had her treadmill cranked up to eight miles per hour at that very moment, because she was trying to lose fifteen pounds by Christmas and fit into a red-sequined sheath cocktail dress her husband had bought for her in a fit of sexual idealism – bowled backward off her treadmill and landed in a colorful spandex tangle of yoga students who had been practicing on the mats behind her. â€Å"Ow, my ass chakra!† â€Å"That's you're root chakra.† â€Å"Feels like my ass.† â€Å"Did you see that? He nearly knocked her off her feet. Poor thing.† â€Å"Should we see if she's all right?† â€Å"Someone should call Theo.† The exercisers opened their cell phones in unison, like the Jets flicking switchblades as they gaily danced into a West Side Story gang-fight to the death. â€Å"Why did she ever marry that guy, anyway?† â€Å"He's such an asshole.† â€Å"She used to drink.† â€Å"Georgia, are you all right, honey?† â€Å"Can you get Theo by calling 911?† â€Å"That bastard is just going to drive off and leave her there » â€Å"We should go help.† â€Å"I've got twelve more minutes on this thing.† â€Å"The cell reception in this town is horrible.† â€Å"I have Theo's number on speed dial, for the kids. Let me call.† â€Å"Look at Georgia and the girls. It looks like they were playing Twister and fell.† â€Å"Hello, Theo. This is Jane down at BULGES. Yes, well, I just glanced out the window here and I noticed that there might be a problem over at the Thrifty-Mart. Well, I don't want to meddle, but let's just say that a certain contractor just hit one of the Salvation Army Santas with a bag of ice. Well, I'll look for your car, then.† She flipped the phone shut. â€Å"He's on his way.† Theophilus Crowe's mobile phone played eight bars of â€Å"Tangled Up in Blue† in an irritating electronic voice that sounded like a choir of suffering houseflies, or Jiminy Cricket huffing helium, or, well, you know, Bob Dylan – anyway, by the time he got the device open, five people in the produce section of the Thrifty-Mart were giving him the hairy eyeball hard enough to wilt the arugula right there in his cart. He grinned as if to say, Sorry, I hate these things, too, but what aw you gonna do? then he answered, â€Å"Constable Crowe,† just to remind everyone that he wasn't dickmg around here, he was THE LAW. â€Å"In the parking lot of the Thrifty-Mart? Okay, I'll be right there » Wow, this was convenient. One thing about being the resident lawman in a town of only five thousand people – you were never far from the trouble. Theo parked his cart on the end of the aisle and loped by the registers and out the automatic doors to the parking lot (He was a denim- and flannel-clad praying mantis of a man, six-six, one-eighty, and he only had three speeds, amble, lope, and still). Outside he found Lena Marquez doubled over and gasping for breath. Her ex-husband, Dale Pearson, was stepping into his four-wheel-drive pickup. â€Å"Right there, Dale. Wait,† Theo said Theo ascertained that Lena had only had the wind knocked out of her and was going to be okay, then addressed the stocky contractor, who had paused with one boot on the running board, as if he'd be on his way as soon as the hot air cleared out of the truck. â€Å"What happened here?† â€Å"The crazy bitch hit me with that bell of hers.† â€Å"Did not,† gasped Lena â€Å"I got a report you hit her with a bag of ice, Dale. That's assault.† Dale Pearson looked around quickly and spotted the crowd of women gathered by the window over at the gym. They all looked away, heading for the various machines they had been on when the debacle unfolded. â€Å"Ask them. They'll tell you she had that bell right upside my head. I just reacted out of self-defense.† â€Å"He said he'd donate when he came out of the store, then he didn't,† Lena said, her breath coming back. â€Å"There's an implied contract there. He violated it. And I didn't hit him.† â€Å"She's a fucking nutcase.† Dale said it like he was declaring water wet – like it was just understood. Theo looked from one of them to the other. He'd dealt with these two before, but thought it had all come to rest when they'd divorced five years ago. (He'd been constable of Pine Cove for fourteen years – he'd seen the wrong side of a lot of couples.) First rule in a domestic situation was separate the parties, but that appeared to have already been accomplished. You weren't supposed to take sides, but since Theo had a soft spot for nutcases – he'd married one himself – he decided to make a judgment call and focus his attention on Dale. Besides, the guy was an asshole. Theo patted Lena's back and loped over to Dale's truck. â€Å"Don't waste your time, hippie,† Dale said. â€Å"I'm done.† He climbed into his truck and closed the door. Hippie? Theo thought. Hippie? He'd cut his ponytail years ago. He'd stopped wearing Birkenstocks. He'd even stopped smoking pot. Where did this guy get off calling him a hippie? Hippie? he said to himself, then: â€Å"Hey!† Dale started his truck and put it into gear. Theo stepped up on the running board, leaned over the windshield, and started tapping on it with a quarter he'd fished from his jeans pocket. â€Å"Don't leave, Dale.† Tap, tap, tap. â€Å"You leave now, I'll put a warrant out for your arrest.† Tap, tap, tap. Theo was pissed now – he was sure of it. Yes, this was definitely anger now. Dale threw the truck into park and hit the electric window button. â€Å"What? What do you want?† â€Å"Lena wants to press charges for assault – maybe assault with a deadly weapon. I think you'd better rethink leaving right now.† â€Å"Deadly weapon? It was a bag of ice.† Theo shook his head, affected a whimsical storyteller's tone: â€Å"A ten-pound bag of ice. Listen, Dale, as I drop a ten-pound block of ice on the courtroom floor in front of the jury. Can you hear it? Can't you just see the jury cringe as I smash a honeydew melon on the defense attorney's table with a ten-pound block of ice? Not a deadly weapon? ‘Ladies and gentlemen of the jury, this man, this reprobate, this redneck, this – if I may – clump-filled-cat-box-of-a-man, struck a defenseless woman – a woman who out of the kindness of her heart was collecting for the poor, a woman who was only – ; â€Å"But it's not a block of ice, it's –  » Theo raised a finger in the air. â€Å"Not another word, Dale, not until I read you your rights.† Theo could tell he was getting to Dale – veins were starting to pulse in the contractor's temples and his bald head was turning bright pink. Hippie, huh? â€Å"Lena is definitely pressing charges, aren't you, Lena?† Lena had made her way to the side of the truck. â€Å"No,† Lena said. â€Å"Bitch!† Theo said – it slipped out before he could stop himself. He'd been on such a roll. â€Å"See how she is,† said Dale. â€Å"Wish you had a bag of ice now, don't you, hippie?† â€Å"I'm an officer of the law,† Theo said, wishing he had a gun or something. He pulled his badge wallet out of his back pocket but decided that was a little late for ID, since he'd known Dale for nearly twenty years. â€Å"Yeah, and I'm a Caribou,† Dale said, with more pride than he really should have had about that. â€Å"I'll forget all about it if he puts a hundred bucks in the kettle,† Lena said. â€Å"You're nuts, woman.† â€Å"It's Christmas, Dale.† â€Å"Fuck Christmas and fuck you.† â€Å"Hey, there's no need for that kind of talk, Dale,† Theo said, going for the peace in peace officer. â€Å"You can just step out of the truck.† â€Å"Fifty bucks in the kettle and he can go,† Lena said. â€Å"It's for the needy.† Theo whipped around and looked at her. â€Å"You can't plea-bargain in the parking lot of the Thrifty-Mart. I had him on the ropes.† â€Å"Shut up, hippie,† Dale said. Then to Lena, â€Å"You'll take twenty and the needy can get bent. They can get a job like the rest of us.† Theo was sure he had handcuffs in the Volvo – or were they still on the bedpost at home? â€Å"That is not the way we –  » â€Å"Forty!† Lena shouted. â€Å"Done!† Dale said. He pulled two twenties from his wallet, wadded them up, and threw them out the window so they bounced off of Theo Crowe's chest. He threw the truck in gear and backed out. â€Å"Stop right there!† Theo commanded. Dale righted the truck and took off. As the big red pickup passed Theo's Volvo station wagon, parked twenty yards up the lot, a bag of ice came flying out the window and exploded against the Volvo's tailgate, showering the parking lot with cubes but otherwise doing no damage whatsoever. â€Å"Merry Christmas, you psycho bitch!† Dale shouted out the window as he turned onto the street. â€Å"And to all a good night! Hippie!† Lena had tucked the wadded bills into her Santa suit and was squeezing Theo's shoulder as the red truck roared out of sight. â€Å"Thanks for coming to my rescue, Theo.† â€Å"Not much of a rescue. You should press charges.† â€Å"I'm okay. He'd have gotten out of it anyway, he has great lawyers. Trust me, I know. Besides, forty bucks'† â€Å"That's the Christmas spirit,† Theo said, not able to keep from smiling. â€Å"You sure you're okay?† â€Å"I'm fine. It's not the first time he's lost it with me.† She patted the pocket of her Santa suit. â€Å"At least something came of this.† She started back to her kettle and Theo followed. â€Å"You have a week to file charges if you change your mind,† Theo said. â€Å"You know what, Theo? I really don't want to spend another Christmas obsessing on what a complete waste of humanity Dale Pearson is. I'd rather let it go. Maybe if we're lucky he'll be one of those holiday fatalities we're always hearing about† â€Å"That would be nice,† said Theo. â€Å"Now who's in the Christmas spirit?† In another Christmas story, Dale Pearson, evil developer, self-absorbed woman hater, and seemingly unredeemable curmudgeon, might be visited in the night by a series of ghosts who, by showing him bleak visions of Christmas future, past, and present, would bring about in him a change to generosity, kindness, and a general warmth toward his fellow man But this is not that kind of Christmas story, so here, in not too many pages, someone is going to dispatch the miserable son of a bitch with a shovel. That's the spirit of Christmas yet to come in these parts. Ho, ho, ho.

Asign 1 Information Technology Planning Process Essay

Asign 1 Information Technology Planning Process - Essay Example e details incorporated in the plan (what); the earmarked locations for implementation (where); the rationale for the planning process (why); the relevant time frames and planning period (when); and finally, the actually planning process (how). Roto-Rooter is a plumbing and drain cleaning service organization that originated in 1935 (Roto-Rooter, 2013). It was reportedly founded by Samuel Blanc and was eventually sold to Chemed Corporation in 1980. Currently, the organization was disclosed to operate in more than â€Å"100 company-owned branch and independent contractor territories and approximately 500 independent franchise operations, serving approximately 90% of the U.S. population and parts of Canada† (Roto-Rooter, 2013, par. 4). From the interview with Swanson, it was revealed that the organization has acknowledged the relevance of IT to be incorporated within their operating and telecommunications system. It was acknowledged that the IT planning process starts off with the identification and aligning with the overall goal: â€Å"to be the premier provider of repair and maintenance services. As always, we will continue to listen to customers and expand service offerings to meet and exceed their changing expectations† (Roto-Rooter, 2013, par. 3). Due to this goal, the IT planning process initiated with determining the needs of demands of the consumers. The Customer Satisfaction Manager, Pat Swanson, is the person responsible for governing and administering the planning process. The inputs to be incorporated in the plan include the financial targets, for instance in a particular year: (1) an increase of 10% in market share; (2) greater customer satisfaction as evidenced from 10% decline in customer com plaints; (3) increased locations and products; and (4) a10% increase in independent contractors and franchises through information technology and applications. According to Swanson, the earmarked locations in expanding services and operations would be in

Qualitative analysis Assignment Example | Topics and Well Written Essays - 2000 words

Qualitative analysis - Assignment Example The research had a general question; how can we attract customers to the store more often, foster their loyalty to the store and encourage them to spend more in the store? The four specific research questions were addressed the above four specific objectives. The study was conducted using primary source of data. The data was obtained through oral interviews using interview schedules that were administered by trained interviewers. A sample of 60 respondents was done using a probability sampling technique – stratified random sampling technique. The stratification was done in terms of gender and age characteristics. The method gave six categories. Each category had ten interviews. The results from the study were presented in framework charts and the analysis done using code book technique. Data was collected using open ended interview schedule through face to face interview. The analysis of the data was done using framework charts and code book techniques. The response from each respondent was analysed and groped in to themes to come up with a coding scheme. The responses were then presented in a framework chart. The analysis could vividly show that there were various reasons why different individuals chose to use the Kingston Department Stores (KDS). The reasons ranged from factors related to human resource in the stores; the products they offer to the market; to the types and quality of the facilities they had put up to provide various services to the customers or the clients. From the study it came out that most of the shoppers said that their major reason for going to KDS was because there were a wide range of products under one roof and that the products offered were of high quality. For this reason, they were using the stores because they were able to buy a wide range of goods and services in a more convenient

Pizza Veloce Term Paper Example | Topics and Well Written Essays - 1250 words

Pizza Veloce - Term Paper Example To provide convenient solutions for ordering and getting different pizzas Products and Services: The main products that will be offered by Pizza Veloce will be the wide variety of pizzas, most which will be based on genuine, Italian recipes that have been used for several centuries. The products will also include side items and other smaller Italian dishes, as well as desserts and drinks that can be served with the foods. The services that will be available by Pizza Veloce will be inclusive of the ways in which the pizza and other food items can be delivered to the home. The first consists of services available online for easy connections and ordering. The second is based on delivery services that are available for those who don’t want to leave their home and are interested in ordering. The third will be in – house services so individuals have the option of a restaurant like atmosphere. Each of these services will be supported by technological structures for fast delive ry and a structure that enhances the making of the pizzas. Organizational Structure: The first part of the structure will be based on different departments and employees that will be able to provide the pizza making services. The first will be a team of employees for making the pizzas. The second will be a team used for the deliveries. There will also be customer service representatives that will be available for the online services and others that will provide in – store services. There will be one manager that overlook all operations at all times, specifically to make sure that there are connections with all deliveries and that workers are effective with the work. The organizational structure will then move into a CEO responsible for overlooking the main components of the operations, a vice president responsible for initiating new developments and a team that overlooks the expansion of the Pizza Veloce. This will consist of an online and offline marketing manager, human resources manager, technology manager and a liaison which will work between the office team and those who are working at the pizza company. Each of the organizational structure components will also consist of supporting technology, specifically which will change the number of employees as well as the needs which are associated with the restaurant. Expected Revenue The expected revenue that comes with the pizza is based on the amount of demand which can grow from the customer expectations. On average, a small pizzeria can expect to make $10,500 to $18,500 per week, if there is continuous demand. However, there are factors to consider with the costs of the pizzeria. For example, the cost of rent is about $8,000 per month. The cost for employees is also an average of $1200 per person per month, with an expected 5 workers per week, which equals $ per month for payment. The technology used as well as the structure is also expected to cost an average of $10,000 to install and $30,000 for yearly maintenance. The profit per year will then be at an average of $180,000 with the expenses averaging $208,000. For the pizzeria to break even, there will need to be three restaurants which open initially, which will increase the profit to $540,000 while maintaining the loss at $544,000. After the second year, the revenue will begin to gain, first by $10,000 because of the installed technology and with the expected increase in profit. There will also be options to expand the chain to continue to gain the profit after

The effects of digital marketing on the buying behaviour of the Dissertation

The effects of digital marketing on the buying behaviour of the consumers - Dissertation Example The research was conducted on the effects of digital marketing on the buying behaviour of the consumers. The research reveals that in today’s fast-paced technological environment, the digital media is playing a pivotal role in influencing the young adults of UAE. This is because the have now started purchasing online and thus are more knowledgeable about global markets. Today the consumer can make smart choices by instant comparison of prices and product features online and thus is not easily fooled. Moreover he is more aware of the prices and promotions that take place. Thus digital media has made the buyer savvier. The research was conducted on young adults having a mobile and familiar with Internet. A total of 1000 subjects were approached in Dubai, Abu Dhabi and Sharjah. However, only 884 of them gave valid responses. The research was conducted using the questionnaire as a research tool. The findings reveal that the consumers consider the online shopping and digital media as a parallel medium and traditional shopping and marketing is not entirely replaced and the results indicate that it may not be replaced in the near future. Though online buying has its advantages yet consumers hesitate because of security issues, inability to interact with the product before purchase and delivery time. Recommendations like making credit card shopping more secure, incorporating online marketing and purchase an essential part of the UAE culture, more online exclusive discounts should be given and lastly he media firms should increase awareness of digital media and marketing. Table of Contents Chapter 1-Introduction 1 1.1 Introduction 1 1.2 Research background 1 1.3 Purpose of the research 1 1.4 Research methodology 2 1.5 Aims and Objectives 3 1.6 Report Layout 4 1.7 Limits of Validity 5 2.1 Introduction 6 2.2 Literature review 6 2.2 Human Needs and Wants 7 2.3 Theory of Reasoned Action 7 2.4 Consumer Characteristics 8 2.4.1 Cultural Characteristics 8 2.4.1.1 Culture 8 2.4.1.2 Subculture 8 2.4.1.3 Social Class 9 2.4.2 Social Characteristics 10 2.4.2.1 Reference Group 10 2.4.2.2 Family 10 2.4.2.3 Roles and Status 10 2.4.3 Personal characteristics 11 2.4.3.1 The Age and Life-Cycle Stage 11 2.4.3.2 Occupation 11 2.4.3.3 The Economic Situation 11 2.4.3.4 Lifestyle 12 2.4.3.5 Personality 12 2.4.4 Psychological Characteristics 12 2.5 Online Consumer Characteristics 13 2.5.1 Cultural Characteristics of an Online Buyer 13 2.5.2 Social Characteristics of an Online Buyer 13 2.5.3 Personal Characteristics of an Online Buyer 13 2.5.4 Psychological Online Characteristics 14 2.5.4.1 Perception 14 2.5.4.2 Personality 15 2.5.4.3 Attitude 15 2.5.4.4 Emotions 15 2.6 SWOT ANALYSIS 15 2.6.1 Strengths 15 2.6.2 Weaknesses 17 2.6.3 Opportunities 18 2.6.4 Threats 18 2.7 Psychological Characteristics of Online Buyers 18 2.7.1 Egocentric 19 2.7.2 Impatient 20 2.7.3 Impulsive 20 2.7.4 Educated 20 2.7.5 Informed 20 2.7.6 Thrifty 21 2.7.7 Private 21 2.7.8 Cautious 21 2.7.9 Pleasure-driven 21 2.8 Online Shopping Cart Abandonment 22 2.9 Global Trends in Online Shopping: A Nielsen Global Consumer Report - June 2010 24 2.9.1 Online Shopping Around the World - Regional round up: Middle East, Africa and Pakistan: 25 Chapter 3-Methodology 26 3.1 Introduction 26 3.2 Role of the researcher 27 3.3 The design of the research 28 3.4 Sampling 30 3.5 Conducting the research 30 3.6 Research tool-the questionnaire design 32 3.7 Questionnaire method 33 3.8 Type of data collected 33 3.9 Procedure of collecting the data 34 3.10 Trustworthiness of the methodology used 34 3.10.1 Reliability 34 3.10.2 Validity 35 3.10.3 Ethical Validity 35 3.10.4 Generalized validity 35 Chapter 4- Data analysis 4.1 Introduction 37 4.2 The change brought about by digital marketing in the buying behaviour 37 4.3 The way digital marketing influences buyers 41 4.4 To understand consumer’s attitude towards interactive digital marketing 44 5.Conclusion 53 5.1Introduction 53 5.2 Conclusio n 53 5.2 Scope of the research 56 5.3 Recommendations 57 5.3.1 Safety issues 57

Sexually Transmitted Infections (STIs) Essay Example | Topics and Well Written Essays - 500 words

Sexually Transmitted Infections (STIs) - Essay Example likely to experience health related societal stigma, hence, they tend to isolate themselves from the rest due to depression, embarrassment and poor individual image. â€Å"According to U. N. Secretary General Ban Ki Moon, 2008, ‘Stigma’ remains the single most important barrier to public action. It is a main reason why too many people are afraid to see a doctor to determine whether they are infected or not, or even to seek treatment if so. This becomes a silent killer especially to AIDS sufferers because people fear the social disgrace of speaking about it, or taking easily available precautions. Stigma is a chief reason why the AIDS epidemic continues to devastate societies around the world† (Tomaszewski 2012) . â€Å"STIs are said to be common among young people. Statistically, about 333 million new cases of curable sexually transmitted diseases (STDs) occur each year among young adults around the world. One in five people in the United States has an STD. One out of four new STD infections occurs in teenagers†(stopthinkbesafe.org 2003). The increase in the number of infected individuals with STIs every year becomes alarming. Therefore, the government and private health agencies and health institutions must join efforts to become vigilant and active in finding ways to curb the growing spread of STIs. Unattended spread of STIs can ruin societies around the world. Hence, the highly recommended strategies to undertake would include: intensive information dissemination and implement outreach community programs. Such information dissemination and health service programs must be brought to the people in every near or far-flung community and not the other way around. Activities like gathering relevant and meaningful data can be very useful in â€Å"assessing the community particularly on disease epidemics, monitoring the spread of STIs and the probable people’s risk exposures to occupational and environmental hazards. These efforts are essential in developing

Infosys and levendary cafe case Study Example | Topics and Well Written Essays - 500 words

Infosys and levendary cafe - Case Study Example The functions though many are seemingly well coordinated (though not without challenges) and this is as a result of good and effective leadership starting from the former Chief Executive Officer (CEO) Howard Leventhal. With the division of the cafà © into functions, allocation of tasks is easier since there are smaller groups to manage and monitor increasing effectiveness and thus making even the cafà © win awards. The cafà © assumes that having a customer-personalized approach would lead to loyalty and eventually the company making profit which has worked since customers enjoy this approach and become loyal to the organization. Levendary had its values in an excellent customer service and this also formed the norm of the cafà ©. The other norms include speed of service and order accuracy. In experimenting with local menu, they won an award for the cheese soup. One of the values of Levendary cafà © is customer’s comfort and loyalty and this has previously been achieved through having a customer-dictated menu, the signature soup and salads and wooden chairs. This has been ignored in some Chinese cities like Beijing’s Forbidden City and Shanghai’s Yu Garden which is challenging the organizational culture of the cafà © (Bartlett and Arar 8). The company management assumes that having higher value added services will make them achieve competitive advantage in the Indian IT market and also start being recognized internationally. Its main values include transparency, having effective leadership, customer delight, integrity and fairness. Its main norm includes having frequent meetings to be updated and brainstorm on new ideas of making their company excel and the other is employee satisfaction. Its main artifact is embedded in its brand equity. Hofstede’s cultural dimension explains four dimensions of cultural values. The most applicable of these values is the individualistic-collectivist dimension which seeks to compare the two when it comes

Community College Essay Example for Free

Community College Essay Community college is made up of an atmosphere of many di? erent categories. We have your tradi? onal, untradi? onal, veterans, and single parents. Some are there to transfer and some to get an associate’s degree while one of the biggest reasons is because they simply cannot a? ord the university price. â€Å"John Holt† (Three Kinds of Discipline) is very compliable with the categories in a community college. You need a great deal of discipline to succeed here reality sets in and if you are not disciplined then you will fail out and waste a lot of money. You  will always make mistakes while being here but learning from those mistakes is what will make you a be*er student. While you a*end you will create a lot of friendships and several kinds of them. â€Å"Judith Viorst† (Friends, Good Friends, and Such Good Friends) you will have your convenience friends, your historical friends, opposite sex friends, and in? mate friends. Your tradi? onal students are the students that a*end college right a/er they get out of high school or are under the age of 25. untradi? onal students are your students that are above the age of 25 and are a*ending college to move up in their job or just wan? ng a career the  needs a type of degree so they go to school. Veterans are a*ending the school to become a higher rank in the military or because they are searching for a new career a/er they 3nish there term. There are also single parents that work a full ? me who a*end the school at night while there kids are at a babysi*ers house or with a friend they go to be promoted in their job the job sends them to get a degree or they could be a young parent who needs to get credits so that they can get a good job to provide for their family. To be disciplined at college could poten? ally be the most important aspect to be a successful student. The reality sets in and students quickly realize they need to discipline themselves to study, do homework, and write essays. Discipline of a superior force is another way students can succeed as well. This may help because fear of disappoin? ng an instructor or a parent. A lot of friends will be made as you a*end college you will have di? erent groups of friends as well. You will have your convenience friends who you see as you are wai? ng in between classes and small talk about li*le things some of them you get along with and talk every day and others you’ll talk with once a week and possibly never even get their name. You  have your historical friends who you have grown up with since elementary school and can talk about anything with these are the friends you hand out with out of school with you go out to par? es with, watch spor? ng events and 7at out just hang out with. You meet some friends that are the opposite sex as you these are the ones who you may try a li*le too hard to impress or you might get along great with them great you may even become in? mate friends which is being in a rela? onship with them you could even possibly marry them. These are the categories that make up the atmosphere of community college and the kinds of students that make it up.

Healthcare Analysis Essay Example for Free

Healthcare Analysis Essay 1. Differentiate among the terms strategic management,strategic thinking, strategic planning, and managing strategic momentum. Which of these activities is most important in a healthcare organization and why? ANS: Strategic management consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. strategic management is concerned with the analysis of strategic goals (vision, mission, and strategic objectives) along with the analysis of the internal and external environment of the organization. Next, leaders must make strategic decisions. These decisions, broadly speaking, address two basic questions: What industries should we compete in?How should we compete in those industries? These questions also often involve an organization’s domestic as well as its international operations. And last are the actions that must be taken. Decisions are of little use, of course, unless they are acted on. Firms must take the necessary actions to implement their strategies. This requires leaders to allocate the necessary resources. Strategic thinking is considered a key thought process of strategic management framework; is defined as the generation and application of unique business insights and opportunities, to create competitive advantage for a firm or organisation. It can be done individually, as well as collaboratively among key people who can positively alter an organisations future. Group strategic thinking create more value by enabling a proactive and creative dialogue, where we gain other peoples perspectives on critical and complex issues which is an important benefit in todays highly competitive and fast-changing business landscape. Strategic planning is an organizations process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally, strategic planning deals with several key questions like 1 What do we do? 2 For whom do we do it? 3 How do we excel? Strategic momentum is the tendency to maintain or expand the emphasis and direction of prior strategic actions in current strategic behaviour. The most important role as leader of an organization is strategy. The best way to sustain the momentum is by following the guidelines of the Essentials for Successfully Implementing the Strategic Plan and to continue to deploy the small group of people who share the vision and are engaged in helping you implement it. According to me strategic management is the most important activity in a healthcare organization, because a well-formulated strategy can bring various benefits to the organization in present as well as in future. 1 Strategic management takes into account the future and anticipates for it. 2 A strategy is made on rational and logical manner, thus its efficiency and its success are ensured. 3 Strategic management reduces frustration because it has been planned in such a way that it follows a procedure. 4 It brings growth in the organization because it seeks opportunities. 5 With strategic management organizations can avoid helter skelter and they can work directionally. 6 Strategic management also adds to the reputation of the organization because of consistency that results from organizations success. 7 Often organizations draw to a close because of lack of proper strategy to run it. With strategic management organizations can foresee the events in future and that’s why they can remain stable in the market. 8 Strategic management looks at the threats present in the external environment and thus organizations can either work to get rid of them or else neutralizes the threats in such a way that they become an opportunity for their success. 9 Strategic management focuses on proactive approach which enables organization to grasp every opportunity that is available in the market .2. List, describe, differentiate, and provide examples of the different levels of strategic management. ANS: 1 Corporate level 2 Divisional level 3 Organizational level 4 Unit level Corporate level strategies addresses questions like,†what business should we be in.?† For example if we take Trinity, what business should we do..? Health care, including hospitals, long term care units, hospices etc. The other question would be what other options should Trinity consider like mental health centers. Divisional level strategies are more focused and provide direction for a single business type. For Example Trinity Health, strategies must be developed for separately for hospital division, out patient units, hospice care etc.. how many hospitals are optional .. or what markets are available for new chain of hospitals. Organizational level Strategies includes strategies made at an individual organizational level like each hospital in Trinity’s hospital division may develop their own strategies depending upon the present market conditions. Unit level Strategies support organizational strategies through accomplishing various objectives. Unit operational strategies may be developed within departments of an organizations like a hospital with different units, example Medicine department, Surgery unit or paediatric unit etc

Marketing Strategy of Mercedes and BMW

Marketing Strategy of Mercedes and BMW What is marketing? Who really knows? In our era, most of the people have in their mind a different meaning of the marketing. For me, marketing is a mean which pulls the strings of our economy. The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, and guerrilla marketing. Often overlooked, however, is flanking, one of the most powerful military strategies. As for the official meaning of the word, marketing is: Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments Marketing is defined by the American Marketing Association (AMA) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Maybe there are thousands different meanings of marketing but in the end they are all agreed that it was created to help the market and the consumers to fulfill their needs. BMW VERSUS MERCEDES-BENZ This assignment is to analyze and compare the marketing strategies of BMW and Mercedes-Benz. Both companies are renowned market leaders in supplying automobiles. The pair has a history of providing innovative cars for the past century. Over the years with the improvement of technology BMW and Mercedes-Benz have met customer needs by producing the most inspiring and well developed cars of their times. The BMW Group concentrates on selected premium segments in the automobile market. This means that they specialize in providing a high quality product and in return they can achieve higher revenues per vehicle sold. In contrast Mercedes-Benz which also provide to the premium segment of the market have concreted their name in history as manufacturers of luxury cars, have opened their doors to a range of more dynamic models targeting the slightly younger market. Mercedess most powerful competitor has long been BMW. The two companies marketing strategies seemed to mirror one another in the 1 990s. Thus in 1996, Mercedes signed a deal to promote its vehicles in Universal Pictures The Lost World, but it was several years behind BMW, which in 1995 made an agreement to feature its vehicles in the James Bond film Goldeneye. More important was an overall shift by both companies in response to the rise of Japanese luxury vehicles such as Lexus and the Acura Legend. Farrell reported in Brandweek, With repricing and repositioning-advertising messages emphasize more value instead of luxury-Germanys two luxury leaders, Mercedes and BMW, are on the offensive à ¢Ã¢â€š ¬Ã‚ ¦ Both have rebounded with a reversal of marketing strategies that include new, lower-priced products and even ads that tout price. Nonetheless, of the two manufacturers, Mercedes has made the more drastic changes. THE HISTORY OF BMW Bayerische Motoren Werke AG (BMW), or Bavarian Motor Works, is a German automobile, motorcycle and engine manufacturing company founded in 1913 with the formation of the Rapp-Motorenwerke company by Karl Rapp. The firm were engaged in the production of aircraft engines from a former bicycle factory located near Munich. It was close to this plant that Gustav Otto established the Bayerische Flugzeugwerke AG aircraft factory and in 1922 these two organisations merged to form BMW. The letters stand for: Bayerische Motoren Werke. In their early years BMW produced mainly aircraft engines, but also some motorcycle engines. In fact the BMW badge is supposed to resemble a spinning aircraft propeller. It wasnt until 1928 when BMW bought a car factory at Eisenach/Thuringia that BMW began producing cars. Along with the factory they bought the license to produce a small car called the Dixi. It was in 1936 that BMW introduced the type 328 roadster which quickly became the most successful sports car of the time. The type 328 roadster accumulated a number of prestigious wins on the racing circuit and was nominated as car of the century in 1999. BMWs involvement in aircraft engine production during WWII led to a 3 year ban on production at the end of the war. It wasnt until 1949 that they were able to return to production which they did with the 250cc R24 motorcycle. It was in 1951 that BMW introduced a spacious, 6-cylinder sedan called the 501. This was followed by the 502 which featured a lightweight alloy V8 engine. Later in the 1950s they began producing the BMW 507, a lightweight, V8 propelled sports car. This was the vehicle they hoped would revive the sporting success theyd achieved with the 328 roadster. But this wasnt to be. They were losing money on every 507 that was produced and so production stopped in 1960. Also during the 1950s BMW bought the design and manufacturing rights to the Isetta which was to become one of the most successful microcars in the post WWII years. It was a time when cheap, short distance transportation was much needed and the 2-seater, with an economical 250cc engine, fit the requirements nicely. Manufacturing rights for the Isetta were sold to various production companies around the world and these included the British Railways works in Brighton, UK. The 1960s saw BMW enjoying a number of notable successes including the BMW 1500 which was a 1499cc, four cylinder touring sedan introduced in 1961. This was the first of the modern BMW sports sedans. They went on to produce a series of popular sedans including the famous BMW 2002. This was a 2-door sedan that had been based upon the 4-door 1600. The 2002 was to be the forerunner of the BMW 3 series and production of this successful model continued until 1976. By the 1970s BMW had cemented their reputation as an innovative automobile manufacturing company. The 70s saw the introduction of the 3-tier sports sedan range consisting of the 3-series, 5-series and the 7-series. Between 1970 and 1993 BMW car production quadrupled and turnover increased by 1700%. The 1990s, after 1994, saw BMW take ownership of the British Rover Group. This was not a successful venture and in 2000 BMW disposed of Rover. Todays beemers have retained their highly prestigious reputation for quality and reliability. The company are taking steps to reduce the impact they and their motor cars have upon the environment so we can expect to see more innovative and exciting developments from the motor car company who have not only survived two world wars and a massive depression, but thrived. TARGET MARKET OF BMW BMW marketing targeted customers between the ages of 25 and 45 who were new to the luxury car market, nevertheless without alienating their current customer base. The customer base of BMW was 46-year-old male, married with no children, and had a median income of about $150,000. More importantly, the Internet was used by 85% of customers before buying a BMW (Hespos, 2002). Combining the ideas of producing a series of short films and using the Internet in an advertising campaign, short films for the Internet was born with BMW Films (Hespos, 2002).The luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive, and possess. Thats why, it is truly known as the Ultimate driving Machine. BMWs tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts. MARKETING STRATEGY OF BMW BMW has many different strategies of marketing. One of these strategies is the support of its dealer network. This succeeds only through a range of actions. Dedicated Dealer Marketing Service which assists with all marketing requirements for example: Local advertising for product range Support for local promotions National promotions Hire of promotional equipment for dealer events Image library which stocks various images available for dealers to use when creating their own marketing communications such as leaflets, invitations and direct mail. Educational materials Moreover, there is a Continuous Customer Contacts Program (CCCP) with the objective of increased customer loyalty and satisfaction. BMW also focuses on a great range of advertising. One thing that all BMW adverts have in common is that they focus entirely on the cars. On TV there are many branding campaigns and new car launches. Some TV spots depict stereotypical corporate-cog executives who squelch creativity and initiative. Beware of the compromisers. They say things like, Choose your battles, or Is this idea really worth falling on your sword for? Later, the recurring message throughout the campaign comes in, At BMW, ideas are everything. Radio branding campaigns (2002 was the first year that BMW used radio for national advertising) also uses. It does not tend to be used at a national level, although may be used regionally. As for the press, Color press is listed, for example: Tatler, Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend color supplements. Black white: national press. In addition to higher profile national advertising, dealers also run their own local campaigns through: Local press Radio Bus advertisements At the cinema, screens usually show short films. Other ways of advertising includes supply of sales literature, brochures, direct marketing, price lists and point of sale materials. Finally, other methods BMW use to promote its brands and products: Product Placement BMW Art Car Collection Sponsorship These and many others are the marketing strategies of BMW in order to enhance its market share. As for Mercedes-Benzà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. THE HISTORY OF MERCEDES-BENZ The roots of Daimler-Benz went back to the 1880s and founders Carl Benz and Gottfried Daimler, whose separate companies became one in 1926. Besides the two Germans, an important early figure was Austrian banker Emile Jellinek, who in 1897 became a Daimler board member. Jellinek offered a variety of useful marketing advice and suggested a car with an engine to the front, because that was where the horse used to be. After outlining a type of racer that he wanted built, he promised to purchase 36 of them, a sizable order at a time when few people had even ridden in an automobile. In return he asked that Daimler name the car after his one-year-old daughter, Mercedes. The car, introduced in 1900, had a top speed of 30 miles per hour, which at that time made it one of the fastest vehicles on the road. But a Mercedes could go much, much faster, and just nine years later its manufacturers built a special Benz capable of reaching 141 miles per hour. In the economic upheaval that followed World War I, Daimlers and Benzs companies joined forces as Daimler-Benz AG, founded in 1926. Its symbol was a three-pointed star, which reportedly symbolized air, land, and sea-arenas in which Daimler engines dominated. During World War II, Daimler-Benz became associated with the Nazi regime. Hitler had several models specially built for his use, and the company turned to producing airplane engines and military vehicles for the Third Reich. But it recovered quickly from the war and in the 1950s established itself as a manufacturer of luxury sedans in Europe and America. TARGET MARKET OF MERCEDES-BENZ In 1993, Rosemarie Totzauer reported in Brandweek, Mercedes is attempting to reinvent itself, to evolve from a company long defined exclusively by its gas-guzzling luxury sedans and sports cars. The reborn Mercedes will offer a broader, more complete line of vehicles for the rapidly changing, more complex, higher risk luxury segment à ¢Ã¢â€š ¬Ã‚ ¦ Mercedes-Benz, therefore, has to gear itself for a metamorphosis into a company known for value and a diversity of vehicle concepts rather than for the prestige of the three-pointed star. These words, occasioned by the shift in slogans from the old Engineered Like No Other Car in the World. created by McCaffrey and McCall, to the new Sacrifice Nothing, gave a succinct statement of the companys changed marketing policy, The target market had broadened, and so had the Mercedes lines. The latter now included the C class, which replaced the 190 series as a product for the low end of the market; the E class, a mid-size luxury car; the S class, for the high-end luxury vehicles that had previously comprised the sum total of the companys product; and the SL for sports cars. Although, as Fara Warner wrote in Brandweek in 1994, Mercedes is still considered an exclusive luxury car for white males, the company sought to broaden its appeal with value prices and new products. Greg Farrell, writing in the same publication a year later, offered a compelling example of the effect produced by the shift in target market: Maria Pestonit, a 28 year-old Miami computer consultant, didnt like her first three cars à ¢Ã¢â€š ¬Ã‚ ¦ [and] after three performance cars, luxury struck her fancy. Mercedes may have hooked her for life with its C280, costing about $34,000. My family had a Mercedes. But that was my parents car, she said. I thought I could never reach that.' MARKETING STRATEGY OF MERCEDES-BENZ Mercedes Benz marketing strategy was once centered on the safety, luxury, and precision engineering of its cars, but due to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes Benz brand that strategy has changed. Now their marketing strategy is more life style oriented and is focused more on presenting the more fun loving, approachable, and energetic side of Mercedes Benz. The evolution of Mercedes Benzs marketing strategy can be directly connected to the expansion of its target market, which now includes persons twenty five to forty five years old as well as its initial targets the baby boomers. In order to provide superior customer value to its target market Mercedes Benz has found it necessary to expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers, and continue its excellent customer service. The marketing strategy of Mercedes-Benz is short of the same as BMW. More specifically, Mercedes spends a big amount for advertising campaigns. Mercedes-Benz launches an international advertising campaign on the theme of sustainability. The first printed advertisements using the new brand design will feature the E 300 BLUETEC to be launched in Germany in December 2007. Moreover, four different print ads will be placed in all large-circulation magazines in Germany, running in parallel with a TV commercial and an online campaign. The sustainability campaign will then be extended in mid-2008 to include additional vehicles and developments related to Mercedes-Benz activities which are combined under the heading True Blue Solutions. In our marketing campaign on sustainability we promote innovative technologies for environmentally sound mobility such as the BLUETEC emission treatment system, which Mercedes-Benz offers to its customers as the worlds cleanest diesel, says Dr. Klaus Maier, Executive Vice President of Mercedes. Mercedes new marketing campaign stresses safety over luxury. This isnt surprising since the financial crisis has reversed consumer priorities. Its now frowned upon to brag about buying the most luxurious car. Instead the most popular guy is the one who gets the most worth for as little money as possible spent on a new car. Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.The dynamics of the UK market and the advanced consumer behavior in the UK meant the automotive brand was already allocating half of its budget to digital, well ahead of other European territories where the company was far from allocating even 40%.The key to the companys success online was the creation of specialist expertise within the company.We dont have normal marketers just doing online ads, or just putting our TV ads online, Anders Sundt Jensen said. We have a whole department, for example, at our headquarters in Germany just doing digital marketing. Also, one of the marketing strategies of Mercedes-Benz followed is to start promoting some of its cars on IPhone and Facebook. Another marketing action than gave a step forward to Mercedes-Benz is the promotion of a series of green cars. Mercedes-Benz brings to the market hybrid cars that are environmental friendly. To sum up, the key that makes Mercedes-Benz a powerful competitor in the market is the below: Delightful customer care Retail network ready for the future Efficient, integrated processes and systems Sales and Marketing MBC Product Price Place Promotion People Processes Perfectly positioned brand and effective marketing Fascinating products Motivated, qualified employees Effective market penetration CONCLUSION Undoubtedly, BMW and Mercedes-Benz were, are and always be two whoppers. Their marketing strategies are about the same. Their advertising campaigns, the tv and radio spots, the costumers services etc. The difference between them and the reason why they are both special is their target market and their market position, what they want their customers to remember about them. BMW focuses to young customers aged 25 to 45 and it promotes the slogan  «Ultimate driving machine ». It appeals to those who want to have the sense they were in complete control. On the other hand, Mercedes-Benz is still considered an exclusive luxury car for white males, but now decides to broaden its appeal with value prices and new products. It appeals to those who love luxury and safe cars but not too expensive.

A Defense of Whitman :: Biography Biographies Essays

A Defense of Whitman  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Whether they have loved or loathed his poetry, each writer or critic who has encountered "Leaves of Grass" has had to come to some sort of reckoning with Walt Whitman. The Good Gray Poet, the grandfather of American poetry, has been deified by some and labeled a cultural and artistic barbarian by others. While Whitman freely admitted in his preface to the final publication of "Leaves of Grass" that the work was faulty and far from perfect, some critics see no redeeming qualities in Whitman's art. Henry James goes so far as to say, "Whitman's verse...is an offense to art." (James, p.16) James chastises Whitman for extolling and exploiting what James feels are truisms. To James, Whitman's poetry is completely self-aggrandizing; it lacks substance and coherence. Through an examination of a specific poem, "The Wound Dresser", the claims of James and other negative critics can be refuted.  Ã‚  Ã‚  Ã‚  Ã‚      The broadest and most general critiques can be dismissed most readily. Henry James accuses Whitman of refusing to deal with challenging moral questions in his poetry. Whitman speaks of the evils of war, suffering, and senseless death in graphic detail in "The Wound Dresser", but to James these evils are obvious targets for lesser poets.    "A great deal of verse that is nothing but words has, during the war, been sympathetically sighed over and cut out of newspaper corners because it possessed a certain simple melody." (James, p.16)       James denies Whitman's poetry even a simple melody. Whitman is more an emotional opportunist than a poet. James even claims that Whitman's primary goal is the glorification of the Union army. The poem in question, however, hints at a different conclusion. "(was one side so brave? The other side was equally brave)" (Whitman, p.249). In dealing with supposed truisms Whitman's poem begins to ask the question: if the inherent evils of war, suffering, and senseless death are indeed so painfully obvious to you, Henry James, and your world, why are they supported with such fervor? Why in fact do they exist at all? Whitman happens to write from a sincere moral minority of which Henry James is a part. Thus to label Whitman altruistic is to label James as well.    John Jay Chapman levels the most absurd attack on Whitman:  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   "The man [Whitman] knew the world merely as an outside observer, he was never a living part of it, and no mere observer can understand the life about him.

Concert Report Essay -- essays research papers

On June seventh at eight o’clock pm I attended a concert at Beneroya Hall. The concert was part of the Masterpiece series, performed by the Seattle Symphony and conducted by Hermann Michael; also including a special performance by the pianist Hà ©là ¨ne Grimaud. The performance included four pieces, two by Ludwig Van Beethoven, one by Maurice Ravel, and the last was by Richard Strauss. The two pieces by Beethoven were; Overture to The Construction of The House, and piano Concerto No. 4 in g major, Op. 58. The piece by Ravel was Pavane for a Dead Princess. Finally the last by Strauss was Death and Transfiguration. I truly enjoy going to the symphony, the music is quite a bit better than on any type of recording I have ever heard. The segment that I enjoyed the most was the Piano Concerto, beca...

A Realistic View Of Life Essay

People say it is important to have a realistic view of life. For 99% of people this is true. For most people, to not have a realistic view of life is to risk failure to achieve one ¡Ã‚ ¦s goals and dreams. Such people usually become lonely and bitter. Every so often, however, one person refuse to accept what others call a  ¡Ã‚ §realistic view ¡Ã‚ ¨ of life and insist on changing the world around then to fit the vision they have in their head. Such people has the power to change the world for the better or worse, for good or evil. Bin Laden is such a man. Unfortunately, he has chosen an evil path using violence and pain to try to force his view on others, not to convince then by superior thoughts. If people do not achieve their goals and dreams, they would probably become dissatisfied with their lives. For example, if a boy dreams his whole life of becoming a doctor, but never gets into medical school, he would probably end up feeling disappointed. The same thing is true for any goals a person has in their life. For this reason, it is important that people choose goals that are realistic and that can be achieved. Therefore, someone should not plan on becoming the richest in the world and marry the most beautiful person in the world because the chances are it will not happen. Some people, however, refuse to accept the idea that they cannot achieve any dreams they have. A person like this may decide to become a doctor even when his teachers say he will not be able to pass the test. A person like this will study so hard and work so hard that he is willing to take the test as many tests as he has to in order to pass. People who are like this are sometimes the people who change the world around them. Instead of letting the world tell them what they can and cannot do, this people pursue their dreams and try to make the world fit their dreams. People who refuse to accept a limit to their dreams can have the power to change the world. Many famous inventors in history did not listen to people around them who said  ¡Ã‚ §Give up, it won ¡Ã‚ ¦t work ¡Ã‚ ¨. The famous Wright Brothers were the first to invent airplanes. Many people told them  ¡Ã‚ §it won ¡Ã‚ ¦t work ¡Ã‚ ¨. The Wright Brothers, however, refuses to listen to these people and follow their dreams. As a result, they helped change the world and now many  people fly around the world because of them. Not all people who refuse to listen to others and follow their dreams are good. Of course the Wright Brothers and famous scientists like Einstein can be seen as good because they made inventions in order to help the world. Someone like Bin Laden, however, is persuing his great dreams in order to hurt the world. Bin Laden has probably been told by many people that he will not be able to beat the United States and change the world. He has refused to listen to these people and has gone on to fight a war. In contrast, both Bin Laden and Einstein have unrealistic view of life and both have dreams that they want to pursue. The only difference is Bin Laden pursues his dreams with power for evil purpose. In conclusion, for most people it is important to have a realistic view of life since they risk unhappiness if they do not have one. There are a few people for whom a realistic view of life is not needed since they will change the world through their actions. Hopefully, such people will change the world for the better and not the worse.

Poetry Explication Essay

Wordsworth is one among the best five poets in English. He wrote many poems and most of them are best known for its treatment of love for nature. â€Å"The Daffodils†, â€Å"Lines Written in Early Spring†, â€Å"To the Cuckoo†, and â€Å"My Heart Leaps Up† are very few of his poems in which the role of nature is predominant. By the close reading of the poems it is obvious that he is an ardent lover of nature. And he has the quality to heal all his deep sufferings by enjoying nature. And he insists his readers that to live in touch with nature and it will cure all their problems. Through his poems he gave such a healing power to nature. In most of his poems he considered nature as a living personality. He is a very sensitive to all changes occurred in nature. I WANTERED LONELY AS A CLOUD (THE DAFFODILS) His poem â€Å"I Wandered Lonely as a Cloud† is one of the most celebrated poem. In which the poet describes about a time when he wandered like a cloud through vales and hills. From the first line of this poem it is clear that the poet feels lonely at the time of writing this poem. Finally he saw a group of daffodils which are â€Å"fluttering and dancing in the breeze†. This is all about the first stanza of this poem. In its second stanza he started describe about the daffodils. The flowers seemed never ending so he compares it with shining stars in the Milky Way. He assumes that he might see ten thousand daffodils at a glance. This shows that the flowers are countless or large in number. And they are â€Å"tossing their heads and sprightly dance†. Here the poet is depressed internally but he tries to find happiness from his surrounding nature. In third stanza he compares the waves of the lake and daffodils. But he says that daffodils have more â€Å"glee† than the â€Å"sparking† lake. And he says that a poet can’t do anything but enjoying it. Even in his loneliness he feels some happiness inside his mind. He says that â€Å"in such a jocunt company† a poet can only enjoy it nothing more than that. He starred at the scene for a long time and he couldn’t understand what he gained by gazing at it. Here he says that nature has a power to attract any man’s attention even if the man is in depressed mood. In its last stanza he describes about what he gained from this experience. He says whenever he feels â€Å"pensive† or â€Å"vacant† this experience fills happiness in the mind of the poet and he started dancing with that flowers. It shows his change of mood after take a look of those flowers. â€Å"They flash upon that inward eye Which is the bliss of solitude; And then my heart with pleasure fills, And dances with the daffodils. † The dancing daffodils have that much influence in the mind of the poet. This experience was capable to heal the inner sufferings of him. From this poem he tries to teach the reader about the importance of man’s connection with nature. Only nature can give utmost pleasure to man than any material possession. MY HEART LEAPS UP (THE RAINBOW) This poem is one of Wordsworth’s widely accepted poems. In which he depicts about his excitements when he saw a rainbow in the sky. This poem is well known because of its simplicity in theme and its treatment of nature. Through this poem he reveals to his readers that how childishly he keeps enjoying nature. He used to see rainbow in the sky from his childhood itself. Now he is a grown up man but still he didn’t lose his spirit towards nature. In short his love for nature is consistent. We can understand it by referring many of his poems. This poem is started with the line â€Å"My heart leaps up when I behold A rainbow in the sky:† From the first line itself he started describing his cheerful experience when he saw a rainbow in the sky. According to him there is no age bound in enjoying nature. He used here present, past and future tenses only to denote his spirit of enjoying the nature. â€Å"So was it when my life began; So is it now I am a man; So be it when I shall grow old,† He says that when he was in his childhood the view of rainbow made the same effect which he feels now, in his manhood. And he wishes to continue like this in his future also. In his mind leading a life without keeping any connection with nature is worse than death. He says that in his future days if he is not capable to enjoy it then â€Å"let me die! †. He can’t think a life without nature because it is everything for him. And through these lines he also shows his consistent love towards nature. His love has same spirit throughout his life. And till his end he wishes to live in nature’s lap. Towards the end of this poem he says that â€Å"The child is father of the man;† which gives a paradoxical meaning here. Commonly we know that man is the father of child. But here he was not talking about its direct meaning. He only means that from the childhood begins manhood. Here the word â€Å"father† means one from whom something begins. The main idea of the poem lies in this line, i.e. , the present is the outcome of past and like this future will be the outcome of present. And in its concluding lines he shows his deep desire to live in connection with nature by enjoying all its varieties. â€Å"And I could wish my days to be Bound each to each by natural piety. † Through these lines he indirectly talks about his immense desire to go back to his childhood. In that age he was very cheerful. Now in his adulthood, because of the bitter experiences of his life, he wishes to attain his childhood once again and he finds that nature is the best mean to achieve it. The themes of â€Å"childhood† and â€Å"nature† are best described through this poem. â€Å"LINES WRITTEN IN EARLY SPRING†: It is a simple, lyric poem. The poet himself said in this poem that he wrote this when he sat under the shade of a group of trees. He was in a relaxing mood at that time and he sat there for a long time by enjoying the music or the sounds from his surroundings. Suddenly the music changes to a melancholy note when he started thinking about humanity. â€Å"In that sweet mood when pleasant thoughts Bring sad thoughts to the mind. † Personally the poet was in a depressed situation at that time. Because of the French Revolution there were problems concerning poverty and society. Moreover he was not take care by his uncle, who was supposed to take care of him since the death of his father, after his graduation. But when he sat under the trees he felt better and slowly it act like a healing balm of his sufferings. But suddenly things have changed. He says that the beautiful sight of nature is a bridge from human soul to god. According to him natural sights are enough to give a perpetual bliss to his mind. â€Å"To her fair works did Nature link The human soul that through me ran;† Through these lines the poet tries to spiritualize nature. He knows that spiritual life is happier than material life. Now his tiresome heart is in search for eternal pleasure. Nature is a perfect creation of god so worshipping it will also give bliss. But the thought of humanity again started disturbing him. And he thinks pathetically about the treatment given to a man by his fellow beings. â€Å"And much it grieved my heart to think What man has made of man. † From these lines he tries to say that all the sufferings of man are only because of the drifting away from nature. According to him nature is the mother of humans. From there only we get complete compensation from all our sufferings. So he indirectly says that men can’t exist without nature. Then he started describing about the flowers in that place. Primrose, periwinkle like flowers are well grown there. After gazing at them he realized that all the flowers are enjoying all their actions even their breathing. From his surroundings he wish acquire some happiness and thus feel an internal bliss. â€Å"The birds around me hopped and played, Their thoughts I cannot measure: — But the least motion which they made, It seemed a thrill of pleasure Secondly he started looking at the birds around him. They were â€Å"hopped† and â€Å"played† there. Then he says that he was not able to understand their thoughts but even in their small movements poet could feel â€Å"a thrill of pleasure† in them. Poet’s mind is wounded now. But the pleasant picture of the nature changes his mood and brings happiness slowly. In its fourth stanza he started describing about the trees around him. They were all spreading their leaves to breathe the fresh air. But their also he could see only happiness. He came to a realization that nature itself is blissful. All the creatures which are living in connection with nature are all blessed with peace and happiness. In the final stanza he concludes the poem with an important question that is â€Å"what man has made of man? † He became clear about the fact that drifting away from nature is the cause of all tragedies in human life. This realization ache him very harshly. â€Å"Have I not reason to lament What Man has made of Man? † According to him man himself is only responsible for their sufferings. Throughout the poem the pleasure which he describes is something spiritual or divine and the union of man and nature is also the plan of god. Here it is well expressed the poet’s capacity to spiritualize nature. Thus this poem is all about the relationship between man and nature. â€Å"TO THE CUCKOO†: This poem is one of the best poem in which nature is reflected. Throughout this poem the poet thus the speaker addressing a bird cuckoo. Through this poem the poet welcomes the spring season in the most elegant way. He from his childhood noticed that from the beginning of this season nature seems more beautiful with the â€Å"wandering voice† of the bird cuckoo. And in this poem he indirectly depicting about his belief in supernatural elements and he states that this earth is not only for humans but also for animals, birds, supernatural elements like fairies etc. He starts the poem by calling the bird cuckoo as â€Å"a BLITHE New Comer†. He was attracted by its double fold shouting than anything. The bird is not visible to the poet. So in utter confusion he asks the bird that, â€Å"shall I call thee bird, / Or but a wandering voice? † It also shows his interest to see that bird. In its first stanza he talks about his happiness when he hear the voice of the bird. In his second stanza he describes about when he heard the shouting of the bird cuckoo. When he lied on grass he heard the voice passing through â€Å"hills to hill† but he couldn’t fix the bird and thus the shouting seems to him as a wandering voice. Even he became in confusion that whether the bird is shouting from far away or nearby place. Thus the twofold sound of that bird made him a wanderer. Wordsworth is best known as the poet of eyes and ear. In his third stanza he talks about his pleasure and his experiences after seeing that cuckoo. â€Å"Though babbling only to the Vale, Of Sunshine and of flowers, Thou bringest unto me a tale Of visionary hours. † The valley which was filled with sunshine and flowers seemed more beautiful with the voice of the bird. It gives a feast to his eyes and ears. So it made him to stay there for a long time. It brings happiness to his mind. So whenever he heard its voice his urge to see that bird increases. And in the next stanza he addresses the bird as â€Å"darling of the spring† and he welcomes it to the season. And he says to the bird that the bird is only an invisible thing to him. So he feels that the voice of that bird is something mysteries. Even an unknown sound from nature has profound influence in poet’s mind. That’s why it easily catches the attention of the poet. In its fifth stanza he describes about his childhood. Even in his childhood he wandered a lot to see this bird. He tried to see the bird by following its voice. â€Å"The same whom in my school-boy days I listened to; that Cry Which made me look a thousand ways In bush, and tree, and sky. † He says that even from his boyhood age he was fully attracted by the catching beauty of nature. In his childhood also he used to listen its music but then also he didn’t get a chance to see that bird. The bird stays by hiding itself and through its sweet sound it makes the nature more alive and thus it tries to increase its overall beauty. In his childhood he often searched it â€Å"In bush, tree and sky. † Still he keeps searching it with a hope of success. So these lines also show the theme of hope also. He didn’t tire with his thousands of attempt to see that bird. All his failures made him to search more and more. So by observing nature he got a hope for his future. He believes that one day he will meet the owner of that wandering mysterious voice. In its next two stanzas he depicts about his theme of hope and childhood. Even in his manhood also he is wandering for that bird. He has a spark of hope by the shouting of that bird. He keeps an ardent love towards the bird even if he didn’t see that bird yet. And he says that when he lied on the grass and hear the voice, it made a nostalgic effect  to his mind. He started thinking about his â€Å"golden time†, childhood. From the line, â€Å"And listen, till I do beget That golden time again. † It is obvious that his childhood was full of happiness. That is why he referred it with the word â€Å"golden time†. The music of cuckoo had made this much influence in the mind of the poet. In its final stanza he gives a supernatural power to that bird. He calls it as â€Å"O blessed bird! †. From our childhood itself we heard about the stories of fairies. Fairies are some supernatural elements which help and give happiness to others. So to him the bird cuckoo also like this. It gives intense pleasure to the mind of the people. With its sweet voice it heals the incurable wounds of the mind. In his last stanzas he indirectly depicts about his believe in supernatural elements like fairy. â€Å"O blessed Bird! the earth we pace Again appears to be An unsubstantial, faery place; That is fit home for Thee! † Through this line he says that this world is not only for humans but also for animals and other super natural elements. In his eyes the cuckoo bird is a blessed one because it has the power to heal the inner sorrows of men and it fills eternal bliss in to the mind of the humans. This poem dramatizes the conflict between appearance and reality, particularly as this conflict relates to the central symbol of the poem, the goose fish. The speaker relates the tale of two lovers who encounter a dead fish on the beach after sharing their affection with one another. While looking at the fish, the couple ponders the meaning of this fish. Taken figuratively, the goose fish occupies many roles. As the speaker overlooks the events taking place between two lovers on a beach, he introduces the goose fish as playing the part of an intruder: â€Å"Until they saw†¦ / As though the whole world had found them out, / The goose fish†¦Ã¢â‚¬  (15-17). Shortly after the lovers witness the goose fish, they ponder over what the fish’s big toothy grin â€Å"would express, / So finished a comedian† (30-31). The speaker then expresses the lovers’ thoughts that delegate the fish as an emblem of their passionate love and an optimist of their relationship. Finally, after conveying the numerous roles that the lovers attribute to the fish, the speaker expresses the lovers’ final decision to call the goose fish their patriarch who blesses their union. In reality, the fish can not realistically satisfy these roles because it has died. In this way, the speaker communicates the several roles that the lovers ascribe to the goose fish. However, the poem begins with several oddities that hint to the fact that this poem expresses more than it’s literal words. For example, the poem follows the iambic tetrameter form with each stanza closing in an iambic trimeter line. The form of the poem as well as the speaker’s neutral attitude toward the events that take place create a philosophical and detached tone that suggest that the objects and events within the poem should not be interpreted according to their denotations. Also, the rhetoric of the first line illustrates that the words in that line do not simply describe the beach. The speaker uses long vowel sounds to create the long stretch of beach that the lovers inhabit: â€Å"On the long shore, lit by the moon† (1). The syntax conforms to traditional rules so that the speaker can explicitly narrate the action happening between the two lovers: â€Å"Two lovers suddenly embraced / So that their shadows were as one† (3-4). The lovers share an intimate moment that expresses their love for one another. The vocabulary that the speaker uses such as â€Å"graced,† â€Å"prized,† and â€Å"emparadised† suggests that whenever the couple gets together, they enter their own fantasy dream world that consists of just themselves. In the second stanza, the speaker replaces his long, flowing lines with short, abrupt words to convey the fright that the two lovers experience when an outsider intrudes upon their fantasy world: â€Å"Then, as if shaken by stage-fright / Beneath the hard moon’s bony light,† (10-11). The goose fish, the central symbol of the poem, introduces himself to the pair of lovers. Even though the fish looks deceased, the use of irony that the speaker employs describes the role of the goose fish as an intruder: â€Å"Until they saw, there underfoot, / As though the world had found them out, / The goose fish turning up, though dead, / His hugely grinning head† (15-18). The normal structure of the speaker’s sentence builds up to the suspense of finding out who has trespassed into the lovers’ secret world: â€Å"They stood together on the sand / Embarrassed in each other’s sight / But still conspiring hand in hand,† (12-14). In the third stanza, the speaker describes the importance of the interrupting goose fish on the couple through an iambic trimeter line: â€Å"The only way that could be known / To make a world their own† (26-27). The lovers express astonishment in how a fish has infiltrated their fantasy world. Thus, they try to attribute their own special meaning to the fish to make him a part of their world. The speaker blends the symbols of the moon and the fish to show the merging of the heavenly, or the appearance, with the earthly, or the reality: â€Å"There in the china light he lay, / Most ancient and corrupt and gray† (19-20). As the speaker tells about the fish, he inverts the order of his sentence. The fish’s description follows the introduction of the fish. The speaker reverses his word order to place emphasis on the comparison between the heavenly moon and the earthly goose fish. Descriptive words such as â€Å"fragile† and â€Å"violence† transform the lovers’ dream world into a place of horror because an unwelcome visitor joins them. In the last two stanzas of this poem, the goose fish becomes transformed into three different roles as the lovers attempt to decipher the fish’s true meaning. At first they believe that his â€Å"wide and moony grin† transforms the fish into a comedian (28). The use of the word moony to describe the fish fully joins the symbols of the moon and the fish together. This merge represents the unity of the cosmos and that although the lovers appear to exist only in their own dream world, they still find themselves stuck in reality. The couple quickly determines that the fish does not serve as a symbol of humor, but as an emblem of their love. â€Å"But took it for an emblem of / Their sudden, new and guilty love† (33-34). Through the use of short words, the speaker infuses energy into the lovers’ new interpretation of the goose fish to convey passion and lust behind the lovers’ relationship. Finally, the couple decides to look to the fish as their patriarch and friend. When conveying this final conclusion, the speaker expresses the naivete of the lovers and their desperate attempts to extract blessings from the goose fish. However, the lovers overlook the fact that the fish has died. This use of irony shows how the appearance of the fish symbolizes a personal connection to the lovers while in reality, the dead fish cannot fulfill this role. The visual division of this poem into five stanzas serves to create a play that consists of five acts. The lovers represent the actors of a drama. The fish becomes the unwelcome audience as the lovers share their intimacy with one another. When the lovers realize that something has watched their actions, they shiver with embarrassment, or stage-fright. While pondering over the goose fish, they stand hand in hand as if waiting for the curtain call. The goose fish appears to act as the comedian whose play may end in success or failure of the lovers’ relationship. In this way, the poet reinforces the conflict between the appearance of the numerous roles of the goose fish and the reality that the goose fish no longer lives.

History Of Information Technology Essay

The history of the Information Technology has been divided into four periods Pre Mechanical (3000BC-1450AD). Mechanical (1450AD-1840AD). Electro Mechanical (1840AD-1970AD). Electronic (1970AD-Today) These periods are categorized with successful breakthroughs. The first economical computer was introduced in the year 1946, which is called Electronic Numerical Integrator and Computer (ENIC). The general purpose computer was developed in the name of UNIVAC (Universal Automatic Computer) in 1940. Before it came into usage Lyons Electronic Office (LEO) came out and became the world’s first commercial computer. After this, there was a rapid development in the information technology starting from 1969-today, with the continuous development in the features of the computers. ARPANET is introduced in 1969, which is funded by the defence. First single chip processor was introduced by Intel and named as Intel 4004 in 1971. Graphical User Interface and Mouse are experimentally used by The Xerox Paulo Alto Research Center in 1973. The first electronic spreadsheet program was used in 1979. In 1981, IBM introduced first personal computer with operating system developed by Microsoft. . When did it (Information Technology) begin to impact society? The impact of science and technology on society is very high. The impact created by the information technology is even higher. It revolutionized the structure of the management and nature of competition in many of the industrial sector. IT became one the important service sector in many countries. In developed countries like USA it amounts to 74% of GDP, 76% of the national employment and also a trade of about $ 52 billions. Generally service sector includes technology-intensive and technically sophisticated firms in banking, insurance, transportation, health care, professional and personal services. IT with its advantages such as less expensive, more portable, better integrated and better embedded in many devices is in a position to reach out quickly. New applications and interactive multimedia systems for business, home entertainment, and communication purpose has enhanced the scope of IT and likely to evolve and also likely to have a profound effect on industry structure, employment and economic growth. Now a day’s world economy is booming with white – collar services rather than the blue collar services. The white collar services include research, education, design, accounting, marketing, logistic planning, communication, information management etc. these types of activities are important to the individual service industry. The standard of the living and the competitiveness in the world trade will be determined on how the information technology is deployed and used. Society is a broad grouping of people having common traditions, institutions, collective activities and interests. The integration of society and information technology can be seen in two areas, first the institutions and next the collective activities of the society. IT has influence on the common traditions such as customary pattern of thought, action or behavior and even religious practice or a social custom. With easy access to information, change is observed not only among people within, but through out the world. The social attitude of the citizens has also changed tremendously and every one is expecting various elements of that society to be better informed than before. They are getting more information regarding the subject matter of their choice and about the specific product. With the availability of information they are in a position to know about the services of any organizations and even its back ground. The institutions such as Governments, commercial businesses, News and Media organizations, Educational organizations also have profound influence on the society using the information technology. With the IT development the government is able to give the data easily and the people are able to receive information with out going to the government offices. There is lot of improvement in the e-governance too. IT also improved defense capabilities by helping government in gathering intelligence information. Information technology has helped commercial business activities by offering different software with advances of computer aided design, spread sheets, word processing software not only helped this branch commercially but also automated their business process. Use of internet and satellite television by News and Media organization is a perfect example of Information and Technology’s success. Education system became even closer to the students with the online studies. Even the researchers are able to make their research with wider source of information with in less time. What is the impact of technology on: Individuals Every individual is a part and parcel of the society. For the development of society proper interaction is also necessary. The IT has enhanced the scope of interaction among the members of the society. Introduction of online debates and online voting helped each individual to become part and parcel of administration system and giving a true meaning to Democracy. People are using emails, chartrooms, blogs etc,. Society is able to distribute information quickly, efficiently and cheaply. Society now expects the creation of new information to be facilitated by these new technologies Individual’s education became easy with the recent development in IT. gathering and storing information has become routine. . He is able to do online courses for his academic career, getting the online tutors etc. His mode of education has imparted several new technologies with the technical advancements. Now the designing work, architectural work etc, had been automated with the technical advancement. Information and technology has its mark on Economic reforms as well. In the modern world superior technologies have automated business process there by bringing pace in business activities. Invest management got organized with use of technology. The government has played major role in developing technology in many ways. The US Government invested billions of rupees to develop technology and with aim of making economically sound. Information Technology not only cost effective, it has helped individual to make decisions faster. As decision making has direct impact on profitability, with easy access to all the relevant data. In the due course wastage in terms of time, money and labor has drastically reduced.